9 Ways to Respond to the Millennial Imperative
By Michelle Wohl VP of Marketing & Client Services, Revinate | February 01, 2015
They're as ubiquitous as Boomers, and they're on the road. The Millennial cohort, now as large a segment of the U.S. population as the Baby Boom, is the fastest-growing travel segment, according to American Express Business Insights, and Millennials will soon comprise the majority of travelers worldwide.
While Millennials are like everyone else in a lot of ways, there are some strong differences in their affinities and desires that make it imperative that hoteliers change their ways. Understanding how to please this group of more than 1.7 billion members is critical to the hospitality industry.
We combed all the research and identified nine themes that drive Millennial travel. Let's look at effective ways to engage this new generation of travelers by responding to each of these themes.
Technology = Ease
According to Nielsen, Millennials have a more positive view of how technology is affecting their lives than any other generation. More than 74 percent feel that new technology makes their lives easier.(i)
And then, they get to the hotel. Waiting in line to check in or trying to flag down a waiter poolside seems so old-fashioned to this crew. There's a better way.
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