Targeting Overall Wellness: How to Provide Products and Services That Offer More
By Ann Brown Founder, Saltability | June 28, 2015
The spa industry is constantly changing. Keeping up with evolving client mindsets, and of course, trends in the marketplace can be a challenge for any business. And to top it off hotel spas have to be flexible enough to incorporate changes into every part of the business - hospitality, spa and fitness, dining - it all has to come together perfectly to make guests have an experience that will make them come back. Whether you are a hotel spa or day spa, implementing new products and services, while still maintaining the level of service guests have come to expect is key to success.
So how do you accomplish all of this and improve your bottom line? The simple answer is to combine interesting and benefit-packed offerings that target overall wellness.
What Does Wellness Mean?
Wellness means a lot of things to a lot of people. But simply put guests come to the spa to relax, unwind, and these days they want to see immediate results. A few years ago clients were willing to spend a half or full day at the spa taking advantage of the range of services on the menu. They would package a massage with a mani/pedi, detox bath and top it off with a healthy lunch. With today's busy lifestyles guests are finding it hard to dedicate all that time at the spa. They also expect more bang for their buck, but still require the same level of five-star service that have grown accustom to.
Implementing New Services
To account for these changes in demand, some spas are now offering services that come with a variety of benefits so clients can get faster, more affordable treatments with better results. One example of a new service that is packed with benefits is the Himalayan Salt Stone Massage. Through the use of Himalayan salt stones clients are getting more than just what a typical hot stone massage has to offer. Hot stone massage has been popular for many years. The heat from the stone helps relax the muscles, but the Himalayan Salt Stone massage accomplishes that and much more. The pressure, motion, friction and thermal effect during a Himalayan Salt Stone massage will encourage cleansing and deep relaxation.