Tap Into the Travel Marketing Powerhouse That Your Competition Can't Touch
By Diane Van Leunen Director of Digital Marketing, Flip.to | January 29, 2017
We hear all the time that travelers have changed. Now we're highly-connected, mobile-crazed folks who want the freedom to choose. We want experiences, and we want to share those experiences with family and friends at the touch of a button, all in search of the next like. This is often attributed to the growing number of Millennial travelers born-and-raised on tech somewhere between 1980 (or '85, or '90 depending on who you ask) and the early 2000s.
The reality is, travelers aren't so different. We're still dreamers and adventure-seekers. We always enjoyed experiences and we always shared them with the people we love. What's changed is just how we do those things-how we dream, how we connect with our like-minded tribe, and how we discover new adventures. All of these are made faster and easier thanks to the explosion of mobile and social.
It makes good business sense that hotels are adapting to this phenomenon. Being present on these channels is a must. After all, social media is where billions of conversations are happening every day. But what sets these conversations and the medium itself apart are the people. It's their connection to each other that makes their personal exchanges unique. This is discourse a brand, big box or building just can't have.
Ultimately, it's the people who have the massive influence, connectivity and trust that can make a big impact for hotels (or any brand for that matter), and can even give your property a competitive edge. Herein lies the opportunity. So who are these people? They're your guests, and you can use them to earn big wins for your hotel.
Reaching Travelers is Tough. Here's Why Your Competitors Might be Winning
Before we look at why your guests are such an incredibly valuable marketing asset, it's worth looking at the challenges hotels are seeking to overcome.