Use Blogging to Position Your Hotel as a Travel Resource
Stand Out From the Pack
By Gini Dietrich Founder & CEO, Arment Dietrich Inc. | February 12, 2017
The proliferation of travel discount websites has many hotels scrambling in a race to the bottom. Trust me-this is a race you don't want to win! So how do you attract travelers (and ideally repeat travelers) who aren't simply looking for the cheapest bed for the night? Becoming an expert resource on your city and sharing it through a branded blog is a great way to stand out from the competition. By creating and regularly publishing to a blog that celebrates what makes your city unique, you can elevate your hotel from only ranking in Google search for those looking at hotels in a specific price range to being a top destination for anyone looking to learn more about your destination.
Why You Should Take the Blogging Plunge
When you consistently provide high-quality blog content that showcases local attractions, shopping, dining, and activities your ideal customer is likely to be coming to your city to pursue, you get to be part of their consideration set before they're even consciously making their hotel short list.
Demonstrating your insider view of what's cool and interesting in your city sets you apart from the competition, and changes the conversation with your potential guests. Your hotel rooms go from being a commodity to a sought-after component of experiencing the city through your unique lens.
Blog Content Elevates Your Social Media Channels
Far too many hotel social media channels have been relegated to customer service triage and the occasional self-promotional offer or sharing of recent media coverage or awards. While this may be the easiest content for your team to share, it's also the least effective. In fact, a recent survey from Buzzsumo and Fractl found that 45 percent of respondents said they will unfollow a brand on social media because of too much self-promotion.