Beyond These Walls: The Evolution of Public Spaces

By David C. Marr Senior Vice President & Global Head, Hilton Full Service Brands | November 25, 2018

This article was co-authored by Larry Traxler

It goes without saying that today's travelers expect more out of their hotel stays than ever before. Beyond comfortable guest rooms, world-class amenities and intuitive service, travelers gravitate towards destinations and accommodations that allow them to both escape and selectively engage with the world around them.

Because of that, we at Hilton find ourselves looking at hospitality design and architecture in new, innovative ways to accommodate these sophisticated traveler's needs. Guests are also, in turn, looking to interact with every square inch of a property – including lobbies and outdoor spaces as well as meeting and event areas.

We leverage a number of design strategies to help us create dynamic spaces to meet guests' evolving needs. The seamless integration of indoor and outdoor space throughout our public areas provides travelers with invigorating environments that can be adapted to fit any of their travel needs - from business to relaxation or celebration.

Natural Elements and Collaborative Space

Too often, the interiors of hotels can feel detached from the local environments outside of its walls.

Because of this, we have begun looking at how to incorporate natural elements from the surrounding area into our interiors in a way that feels authentic to the destination and also meets the changing expectations of our guests. Through tactful design strategies that bring the outdoors in, we have seen a great value add to our public spaces on both an aesthetic and functional level.

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Sales & Marketing: Selling Experiences

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