Helix Hospitality: A Profile on Humble Beginnings and Responsible Growth
By Shreyas "JR" Patel President & Chief Operating Officer, Helix Hospitality | September 2019
It's a word that no one wants to hear: recession. However, in the hotel industry, recession is an imminent reality. What goes up must come down. And though few want (or are willing, despite what they inherently know) to agree, we are leaning into a recession-if it hasn't started already. The signs are there: inverted yield curve, labor shortages, tariffs on foreign goods, heavy inflation, and so on.
Hospitality Is In Our DNA
The forecast is gloomy, but it's not a setting sun-at least not for Helix. In fact, there's an undercurrent of excitement about our future. In biochemistry, the word "helix" refers to the structure of DNA. When I first embarked on the hospitality business, my industry colleagues continuously remarked that I'd been "bitten by hospitality" or that the industry was "in my blood." These words resonated with me, and I began thinking about the power of DNA-the representative core of every living organism.
When I decided to jump into the hospitality business headfirst by starting my own company, I knew it could live by only one name: Helix Hospitality. And I made a crucial decision right then-that in an industry that went down as much as up, that representative "core" of the brand needed to capture a sense of optimism, forward-growth, and belief in the future. For the inevitable rocky times, I had to establish a central force of gravity that both myself and my eventual team could always reach out and hold onto.
The newly renovated Comfort Suites gives you easy access to all the best things to do in Bentonville and nearby Rogers, AR. It's proximity to the University of Arkansas, Fayetteville, the Airport and Wal-Mart Corporate Headquarters make it a well-traveled property within the Helix portfolio.