Hotel Design: Home Away From Home


Six Main Areas of Hotel Design That Will See the Biggest Changes

By Cristina Faedi Promotional Activities Manager, Confindustria Ceramica | November 15, 2020

As we all know, COVID-19 has generated widespread concern for both public and personal health. Among many other things, this global crisis has led to an unprecedented work-from-home experiment, government-mandated lockdowns and restricted travel, and the placement of hand sanitizer and social distancing markers in every hotel, restaurant, retail, and office building lobby.

But on a deeper level, this pandemic has accelerated a broader conversation about the importance of designing spaces that support visitor health and wellness - especially within the hotel industry. Of course, the post-COVID hospitality sector will not see people returning to hotels in droves. It's going to take some time. In order to stimulate the travel economy once more, hospitality providers and the designers they employ must step up to the plate with effective, long-term solutions that make people feel comfortable and excited to book their stay.

According to a 2017 report by the Global Wellness Institute, the wellness tourism industry grew by 6.5% annually from 2015-2017. These numbers suggest that the conversation surrounding health and wellness was gaining traction long before the pandemic completely upended life as we know it. The only difference is that, now, "wellness" is no longer just a hot topic largely championed by designers and hospitality providers - it's become part of our universal vocabulary.

After an extended period of emotional and physical stress caused by the global health crisis, a tanking world economy, and for many, a severe lack of social interaction, the concept of wellness is top of mind for everyone. As a result, future hotel guests will expect a holistic experience that not only safeguards their physical health by reducing the risk of infection, but that also supports their mental and emotional wellbeing at every step of the way.

Visitor health and wellness will remain a top priority for many hotels as they begin to adapt, reconfigure, and even completely renovate their interior spaces. This will lead to some obvious design choices like the addition of space dividers, hygienic materials, outdoor areas, and larger guest rooms (wherever they don't already exist), but it will also lead to the incorporation of more subtle details that are known to subconsciously affect visitor wellbeing, such as biophilic design, sustainability, and more. Here are six main areas of hotel design that will see the biggest changes:

While designing The Westin Maldives Miriandhoo Resort, which is located in a UNESCO biosphere reserve, Peia Associati selected eco-friendly porcelain floor tiles and outdoor pavers from Italian manufacturer Casalgrande Padana.

1. Material Selection

For years, healthcare design has been strongly influenced by hospitality design in the quest to create more welcoming patient spaces that help reduce stress and promote healing. In an interesting reversal of roles, hospitality design may be taking many cues from the healthcare industry moving forward, particularly when it comes to material selection. Countless studies over the past several months have shown that COVID-19 can be transmitted through contaminated surfaces.

That's why selecting hygienic, easy-to-clean materials - especially in high-use areas like guest rooms, bathrooms, and lobbies - will become a crucial part of the design process. Some industry experts are even suggesting that hotels consider replacing carpets with more hygienic solutions that don't trap dirt and airborne irritants. Thanks to modern digital technology, surfaces like Italian ceramic tile offer the same level of hygiene and durability as healthcare products, but without the clinical healthcare aesthetic.

As a material, ceramic is easy to clean and naturally resistant to mold, mildew, and bacterial growth. And, unlike many plastic-based materials such as LVT, ceramic possesses long-term resistance to abrasive chemical cleaners - an important trait for post-pandemic surfaces that must be frequently and thoroughly disinfected. Taking it one step further, ceramic tiles can be infused with antimicrobial technology that actively kills up to 99.9% of bacteria on the surface.

Designers should also explore using products that contain zero VOCs or formaldehyde. Some commonly used materials in hospitality settings, like PVC and plastic-based vinyl flooring, tend to offgas and actually wind up being detrimental to visitor health. Natural materials offer an added level of security in this respect, and can even work to improve indoor air quality.

2. Biophilic Design

Humans have always been innately drawn to nature. It's scientifically proven that being surrounded by nature has the power to reduce stress, improve cognitive function, and enhance one's mood and overall wellbeing. With COVID-19 and the resulting lockdowns, the human population as a whole is craving a connection to nature, perhaps more than ever before.

We'll start to see more hotels addressing this need by incorporating biophilic design elements into their interior spaces, which will take on the form of: natural lighting; live greenery; earthy colors (especially green, blue, and warm rust tones); organic shapes; floral patterns and motifs; and natural materials (or materials that resemble those found in nature) like marble, stone, and wood.

It's important that hotels appeal to their visitors on an emotional level, and creating a space that embraces many different elements of nature can certainly help achieve this. All of these features work together to create an unforgettable experience that, if done right, leaves guests feeling happier and more refreshed.

3. Outdoor Spaces

Ever since the pandemic hit, the great outdoors have played a starring role in day-to-day life. People everywhere are remodeling their backyards, gathering in parks, and dining alfresco. In fact, a recent study conducted by revealed that one of the top "must-have" items for prospective homebuyers at the moment is an outdoor living space.

Consumer preferences like this will start to influence changes we see in hospitality design, as well. Hotels that do not currently offer a robust outdoor space for their guests will need to start thinking seriously about investing in one. Guests will not only feel safer and more secure gathering outside in the fresh air, but bringing it back to the topic of biophilia, they will also appreciate the closer connection to nature.

Of course, material selection is important in outdoor living spaces, as well. Just because the rate of transmission is much lower in open-air environments, does not mean that the use of hygienic, anti-microbial materials in these spaces should be overlooked. It's crucial that hotel providers and designers look very carefully at the products they are using in these spaces. They should be able to withstand frequent cleaning and aggressive sanitization regimens, and of course, extreme weather conditions. This is where hygienic surfaces like ceramic and porcelain pavers come in very handy. They are UV- and frost-resistant, and can even be dry-laid on top of grass, gravel, and sand - a quick and easy solution for hotels on a budget.

4. Public Spaces

One trend that's really taking hold across all sectors of design is the rise of mixed-use buildings. For several years now, hotel design has been shifting to offer more accommodations for public use with the addition of coworking spaces, shopping experiences, and more. This means that hotel guests are sharing space with hundreds and sometimes thousands of people on any given day, so hotels will need to modify their public areas to prioritize visitor safety.

In some cases, this will require larger spaces with reduced density. In others, some hotels may need to forgo their beloved open plan in exchange for a more compartmentalized space, but the real trick will be finding a way to make it look inviting. Attractive and movable space dividers will therefore become the norm in hotel lobbies and other public areas.

Designers will relish the opportunity to flex their creative muscles with inventive zone dividing solutions, like live green walls or acoustic paneling. We may also see the introduction of more seating arrangements that enable socially-distant conversation, like modular benches that can be rearranged according to user preference.

Wood-look porcelain floor tiles by Serenissima clad the guest rooms at Spice Hotel Milano Centrale in Italy.

5. Guest Rooms

As reported in 2019 by global hospitality consulting firm HVS, the North American market has witnessed a considerable rise in the popularity of "micro-hotels" within the past several years. The average guest room is consistently shrinking in square footage, while greater focus is being placed on designing more elaborate public spaces - a concept largely inspired by the Japanese innovation of pod hotels, which offsets tiny, minimalistic spaces with great design and larger communal areas like cafes, lounges, bars, and restaurants.

The anxiety surrounding COVID-19, though, will likely cause the hotel industry to reverse course and start to place greater emphasis on guest rooms instead of shared spaces, as people are hesitant to mingle with other guests. Architecture and design firm Leo A. Daly says it best in a recent white paper: "The guestroom is a sanctuary from the outside world and must offer a complete retreat from anxiety…" and it "must be designed to leave no doubt of its safety."

In addition to larger spaces and more private amenities - perhaps the inclusion of personal fitness equipment in select hotel rooms - the shift in focus will also mean a complete review of commonly-used materials. This will present a unique opportunity for imaginative design solutions. Soft surfaces, like carpeting and even fabric headboards, may be replaced by hard, non-porous surfaces like tile to ensure more thorough cleaning between occupants and greater peace-of-mind for guests.

Thin porcelain slabs are growing in popularity among designers, because they are easy to fabricate and ideal for building unique custom furnishings like desks, headboards, benches, and more. Intricate mosaics and colorful glazes offer a nice, decorative touch and endless opportunities for branding or artistic expression. One single guest room could be completely outfitted with many different types of ceramic tile installations, earning points for both hygiene and style in the eyes of customers.

Design Continuum's Hotel Bennett, located in Charleston, SC, makes extensive use of Italian ceramic tile throughout the facility, including marble-look floor tiles by Marca Corona in the spa area.

6. Sustainability

One cannot talk about wellness without also touching on the importance of sustainable design. These two terms - "wellness" and "sustainability" - are not mutually exclusive. In fact, they are so intertwined that many of today's green building codes and rating systems, such as the International Green Construction Code and LEED, include standards for occupant health, productivity, and overall well being. After all, if something is unhealthy for humans, it's likely not so great for the environment.

Take chemical detergents, for example - many commercial disinfectants contain toxins and VOCs that are harmful to the planet and our health. This is where responsible product selection can be immensely helpful in minimizing environmental impact. Certain materials - like copper and ceramic - possess a higher natural resistance to bacteria, so in many cases they just require a simple mixture of soap and water to be cleaned.

Hospitality providers and designers must also continue working together to reduce overall environmental impact with sustainable operations that minimize energy consumption, water usage, chemical waste, and more. But the sustainable attributes of consumer-facing products are a key part of the story, too. Guests will find comfort in knowing that the products and materials they are using are eco-friendly and sustainably sourced, and hotel interiors will certainly adapt to reflect this.

We must not abandon our commitment to sustainability in search of temporary solutions and knee-jerk reactions. Maintaining a clean, safe environment for guests is crucial, but the environment still needs our protection, too.

There is a growing conversation among residential designers about redesigning mudrooms and entryways to include sinks for immediate handwashing. I don't think it's a stretch to predict that the layout of some hotel lobbies may change to reflect this. At the very least, with new construction projects, placing bathrooms closer to the entrance would be a reasonable solution. Some other changes to hotel design may include the implementation of, wherever possible: UV-C lighting and air filtration systems; high-performance ventilation; voice-activated technology; and touchless faucets and doors.

Many of the changes outlined here are not fundamental transformations at all - rather, they are trends that have already been in motion for decades, accelerated by a newfound sense of urgency caused by the global pandemic. There are still many unknowns about how the hospitality industry will adapt to fit the evolving needs of its clientele.

But one thing is for certain - guests will begin to notice and even scrutinize small details they may have previously overlooked. Attention to detail has never been more important than it is now. Providers must consider every single step of the visitor's wellness experience, and good design plays a key role in this process.

Ms. Faedi Since 1997, Cristina Faedi has been in charge of promotional activities for Confindustria Ceramica (the Italian Association of Ceramics) and Cersaie (the preeminent international trade show for ceramic tile and bathroom furnishings). In this role, she is responsible for organizing, coordinating, and executing various promotional and marketing activities in Italy and abroad for the Italian ceramic tile, sanitaryware and tableware industries. Ms. Faedi is extremely experienced in planning and organizing international trade shows, seminars, conferences, B2B events for architects, press conferences, advertising campaigns, media relations, cultural exhibits, international architecture and design contests and awards, and PR activities. Extremely knowledgeable about new trends in ceramic tile and design, she has delivered many speeches at various conferences and workshops, both in Italy and abroad. Ms. Faedi can be contacted at 3481504904 or Please visit for more information. Extended Biography

HotelExecutive retains the copyright to the articles published in the Hotel Business Review. Articles cannot be republished without prior written consent by HotelExecutive.

Choose a Social Network!

The social network you are looking for is not available.


Terms & Conditions

The following are terms of a legal agreement ("Agreement") between you and HotelExecutive. By accessing, browsing and/or otherwise using this web site, HotelExecutive, you acknowledge that you have read, understood and agreed to be bound by these terms and conditions, and to comply with all applicable laws and regulations, including U.S. export and re-export control laws and regulations. If you do not agree to all of these terms and conditions, you may not access, browse and/or use HotelExecutive. The material provided on HotelExecutive is protected by law, including, but not limited to, United States copyright law and international treaties.

These terms of access apply to your access to and use of HotelExecutive and do not alter in any way the terms and conditions of any other agreement you may have with HotelExecutive for products, software, services or otherwise, unless otherwise directed by HotelExecutive. If you breach any of these terms and conditions, your authorization to use HotelExecutive automatically terminates and you must immediately destroy any downloaded or printed materials and discontinue use of any hyperlinks to HotelExecutive.


Copyright. All Site materials, including, without limitation, text, pictures, graphics and other files and the selection and arrangement thereof are copyrighted materials of HotelExecutive © 1996-2016, ALL RIGHTS RESERVED, or by the original creator of the material. Permission is granted to display and use the materials on HotelExecutive for private individual, educational and noncommercial use only, provided you do not modify the materials and that you retain all copyright and other proprietary notices contained in the materials. You may not, however, distribute, copy, reproduce, display, republish, download, or transmit any material on HotelExecutive for commercial use without prior written approval from HotelExecutive. You may not "mirror" any material contained on HotelExecutive on any other server without prior written permission from HotelExecutive. Any unauthorized use of any material contained on HotelExecutive may violate copyright laws, trademark laws, the laws of privacy and publicity and communications regulations and statutes.


The trademarks, service marks, trade names and logos (the "Trademarks") used and displayed on HotelExecutive are registered and unregistered Trademarks of HotelExecutive. In addition, all page headers, custom graphics, icons and scripts are service marks, trademarks and/or trade dress of HotelExecutive, and may not be copied, imitated or used, in whole or in part, without the prior written permission of HotelExecutive. You acknowledge that the Trademarks used and displayed on HotelExecutive are and shall remain the sole property of HotelExecutive or the Trademark owner. Nothing in this Agreement shall confer any right of ownership of any of the Trademarks in you. Further, nothing in HotelExecutive shall be construed as granting, by implication, estoppel or otherwise any license or right to use any Trademark used or displayed on HotelExecutive, without the express written permission of HotelExecutive or the Trademark owner. The misuse of the trademarks displayed on HotelExecutive, or any other Content on HotelExecutive, is strictly prohibited.


You are granted a limited, nonexclusive right to create a hypertext link to HotelExecutive provided that such link is to the entry page of HotelExecutive and does not portray HotelExecutive or any of its products or services in a false, misleading, derogatory, or otherwise defamatory manner. This limited right may be revoked at any time for any reason whatsoever. You may not use framing techniques to enclose any Company trademark, logo or trade name or other proprietary information including the images found at HotelExecutive, the Content of any text or the layout/design of any page or any form contained on a page without HotelExecutive's express written consent. Links to third party sites on HotelExecutive are provided solely as convenience to you. If you use these links, you will leave HotelExecutive. HotelExecutive has not reviewed all of these third party sites and does not control and is not responsible for any of these sites, their Content or their policies, including, without limitation, privacy policies or lack thereof. HotelExecutive does not endorse or make any representations about third party sites or any information, software or other products or materials found there, or any results that may be obtained from using them. If you decide to access any of the third party sites linked to HotelExecutive, you do so entirely at your own risk. You acknowledge and agree that HotelExecutive shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by, or in connection with the use of or reliance on any such third party sites.

Downloadable Materials

Any software, including codes or other materials that are made available to download from HotelExecutive, is the copyrighted work of HotelExecutive and/or its suppliers and affiliates. If you download software from HotelExecutive, use of the software is subject to the license terms in the software license agreement that accompanies or is provided with the software. You may not download or install the software until you have read and accepted the terms of the applicable software license agreement. Without limiting the foregoing, copying or reproduction of the software to any other server or location for further reproduction or redistribution is expressly prohibited unless otherwise provided for in the applicable software license agreement in the case of software, or the express written consent of HotelExecutive in the case of codes or other downloadable materials.

Limited Access

Except as otherwise expressly permitted by HotelExecutive, any access or attempt to access other areas of HotelExecutive computer system or other information contained on the system for any purposes is strictly prohibited. You agree that you will not use any robot, spider, other automatic device, or manual process to "screen scrape," monitor, "mine," or copy the Web pages on HotelExecutive or the Content contained therein without HotelExecutive's prior, express, and written permission. You will not spam or send unsolicited e-mail to any other user of HotelExecutive for any reason. You agree that you will not use any device, software or routine to interfere or attempt to interfere with the proper working of HotelExecutive. You agree that you will not take any action that imposes an unreasonable or disproportionately large load on HotelExecutive's infrastructure.

Additional Use Restrictions

You shall not post, transmit, e-mail, re-transmit or store material on or through any of the services provided by HotelExecutive (the "Services") which, in the sole judgment of HotelExecutive: (i) is in violation of any local, state, federal or non-United States law or regulation, (ii) is threatening, obscene, indecent, defamatory or that otherwise could adversely affect any individual, group or entity (collectively, "Persons") or (iii) violates the rights of any person, including rights protected by copyright, trade secret, patent or other intellectual property or similar laws or regulations including, but not limited to, the installation or distribution of "pirated" or other unauthorized photos or software products that are not appropriately licensed for use by you. You shall be responsible for determining what laws or regulations are applicable to its use of the Services. In addition, you may only use the Services in a manner that, in HotelExecutive's sole judgment, is consistent with the purposes of such Services. If you are unsure of whether any contemplated use or action is permitted, please contact HotelExecutive at editor@HotelExecutive By way of example, and not limitation, the following uses described below of the Services are expressly prohibited:

A. upload, post, e-mail or otherwise transmit any information, data, text, software, music, sound, photographs, graphics, video, messages or other materials (collectively, "Content") that is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, invasive of another's privacy, hateful, sexually intolerant or racially, ethnically or otherwise objectionable;

B. impersonate any person or entity, including, but not limited to, a Company official, forum leader, guide or host, or falsely state or otherwise misrepresent your affiliation with a person or entity;

C. forge headers or otherwise manipulate identifiers in order to disguise the origin of any Content transmitted through the Services or develop restricted or password-only access pages, or hidden pages or images (those not linked to from another accessible page);

D. upload, post, e-mail or otherwise transmit any Content that you do not have a right to transmit under any law or under contractual or fiduciary relationships such as inside information, proprietary and confidential information learned or disclosed as part of employment relationships or under nondisclosure agreements;

E. upload, post, e-mail or otherwise transmit any Content that infringes any patent, trademark, trade secret, copyright or other proprietary rights of any party;

F. upload, post, e-mail or otherwise transmit any unsolicited or unauthorized advertising, promotional materials, "junk mail," "spam," "chain letters," "pyramid schemes" or any other form of solicitation;

G. upload, post, e-mail or otherwise transmit any material that contains software viruses, worms or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment;

H. interfere with or disrupt the Services or servers or networks connected to the Services, or disobey any requirements, procedures, policies or regulations of networks connected to the Services;

I. intentionally or unintentionally violate any applicable local, state, national or international law, including, but not limited to, regulations promulgated by the U.S. Securities and Exchange Commission, any rules of any national or other securities exchange, including, without limitation, the New York Stock Exchange, the American Stock Exchange or the NASDAQ, and any regulations having the force of law;

J. 'stalk' or otherwise harass another user of HotelExecutive or Company employee or official;

K. promote or provide instructional information about illegal activities, promote physical harm or injury against any group or individual, or promote any act of cruelty to animals. This may include, but is not limited to, providing instructions on how to assemble bombs, grenades and other weapons, and creating "Crush" sites; and

L. effecting security breaches or disruptions of Internet communication. Security breaches include, but are not limited to, accessing data of which you are not an intended recipient or logging into a server or account that you are not expressly authorized to access.

M. advertising to, or soliciting any user of HotelExecutive to buy or sell any products or services through the unauthorized or impermissible use of the Services. You may not transmit any junk email or chain letters to other users. If you breach this Agreement and send unsolicited bulk email, instant messages or other unauthorized commercial communications of any kind through the Services, you acknowledge that you will have caused substantial harm to HotelExecutive, but that the amount of such harm would be extremely difficult to ascertain. As a reasonable estimation of such harm, you agree to pay HotelExecutive $500 for each such unsolicited email or other unauthorized commercial communication you send to each user through the Services.


HotelExecutive, including all software, functions, materials, and information is provided "as is" without warranties of any kind, either express or implied. HotelExecutive disclaims all warranties, express or implied, including, but not limited to, warranties of non-infringement and implied warranties of merchantability, fitness for a particular purpose, non-infringement, title, merchantability of computer programs, data accuracy, system integration, and informational Content. HotelExecutive does not warrant or make any representations regarding the operation of HotelExecutive, the use, validity, accuracy or reliability of, or the results of the use of the materials on HotelExecutive or any other sites linked to HotelExecutive. The materials of HotelExecutive may be out of date, and HotelExecutive makes no commitment to update the materials at HotelExecutive. HotelExecutive does not and cannot guarantee or warrant that the files available for downloading from HotelExecutive, if any, will be free from infection, viruses, worms, Trojan horses, or other code that manifest contaminating or destructive properties. HotelExecutive does not warrant that HotelExecutive, software, materials, products, or services will be uninterrupted or error-free or that any defects in HotelExecutive, software, materials, products, or services will be corrected.


In no event will HotelExecutive, its suppliers or other third parties mentioned at or in HotelExecutive be liable for any damages, including, without limitation direct, indirect, special, incidental, or consequential damages, damages resulting from lost profits, lost data or business interruption arising out of relating to the use, inability to use, or resulting from the use of HotelExecutive, any web sites linked to HotelExecutive, the materials, software or other information contained in any or all such sites, whether based on warranty, contracts, statutes, regulations, tort (including but not limited to, negligence) or any other legal theory and whether or not advised of the possibility of such damages. If your use of the materials or information from HotelExecutive results in the need for servicing, repair or correction of equipment or data, you assume all costs thereof.


HotelExecutive may revise this Agreement at any time without notice by updating this posting. By using HotelExecutive you agree to be bound by any such revisions and should therefore periodically visit HotelExecutive and page to determine the then current Terms of Access and Use conditions of use to which you are bound.


Any idea you transmit to or post on HotelExecutive by any means will be treated as non-confidential and non-proprietary and may be disseminated or used by HotelExecutive or its affiliates for any purpose whatsoever, including, but not limited to, developing and marketing products. You are prohibited from posting or transmitting to or from HotelExecutive any unlawful, threatening, libelous, defamatory, obscene, scandalous, inflammatory, pornographic, profane material or any other material, including but not limited to any material that could give rise to any civil or criminal liability under both domestic and international law.


You warrant to HotelExecutive that:

You are the sole owner of all rights in the materials posted or uploaded by you (including all related copyrights) or that you have the absolute right to license their use as provided in this section. While you will retain ownership of the copyright in the materials posted or uploaded by you, you agree that all materials posted or uploaded by you shall become part of a database, and that HotelExecutive will own the compilation copyright in that database. In addition, you hereby grant HotelExecutive a perpetual, worldwide, irrevocable license to use, reproduce, modify, publish, publicly perform, publically display and distribute such materials, and portions of such materials and any derivative works created from such materials, in print, electronic and other media, by any means now known or developed in the future. We may sublicense all of our rights and licenses or assign them to third parties. Neither HotelExecutive nor any third party using the materials in accordance with this section will be obligated to pay you any royalties or other compensation for use of the materials.

You will comply with these Terms of Access and Use including, without limitation, the USE RESTRICTIONS set out in Section 3 above;

You agree to indemnify and hold HotelExecutive harmless from any claim or damages (including any legal fees in relation to same) made by a third party in respect of any matter in relation to or arising from your use and/or membership arising from any breach or suspected breach of these Terms of Access and Use by you or your violation of any law or the rights of any third party.


HotelExecutive may take any or all of the following actions at our sole discretion:

Remove any member profile (including photographs) or other material that, in our sole discretion may be inappropriate or we suspect to be illegal, subject us to liability or which may violate these Terms of Access and Use or where required to do so by law;

Issue members with verbal or written warnings and may take such further action as we deem appropriate if such warnings are not heeded;

Suspend or terminate a member's access to the members's area of HotelExecutive or a member's account without notice at any time;

Inform the appropriate authorities and provide them with information regarding any suspected illegal activity; or bring legal action against a member or other user of HotelExecutive in relation to any breach of these Terms of Access and Use or any illegal or suspected illegal activity.


A. Policy

We have provided opportunities for you to contribute Content to our Site. It is our policy, however, not to allow any Content which may constitute intellectual property infringement; violations of federal, state, or local law; obscene or defamatory material, or may otherwise be unacceptable or inappropriate. Upon learning of such Content, we will attempt, and you hereby give HotelExecutive the right, to delete, edit, remove, disable, change, or restrict access to or the availability of the Content, which in our sole discretion, is otherwise unacceptable or objectionable. We may or may not notify you about what action we take with respect to the disputed Content. The provisions of this section are intended to implement this policy but are not in any way intended to impose a contractual obligation upon us to undertake, or refrain from undertaking, any particular course of conduct.

B. Complaint Procedures

If you believe that another user or other third party has posted Content which violates this policy or specifically the USE RESTRICTIONS in Section 3 above, you may notify HotelExecutive via e-mail at editor@HotelExecutive . In order to allow HotelExecutive to respond effectively, please provide HotelExecutive with as much information as possible in your correspondence, including: (1) the nature of the right infringed or violated (including any applicable registration numbers of the federally-registered intellectual property allegedly infringed), if applicable, or the unacceptable or inappropriate Content; (2) all facts which lead you to believe that a right has been violated or infringed, if applicable; (3) the precise location where the offending Content is located; (4) any grounds to believe that the party or user which posted the Content was not authorized to do so or did not have a valid defense (including the defense of fair use), if applicable; (5) if known, the identity of the party or user who posted the infringing, offending, or inappropriate Content; and (6) in the case of alleged copyright infringement claims, information sufficient to identify the work and your claims to ownership.

C. Indemnification/Waiver of Certain Rights

By contacting HotelExecutive and complaining of an alleged violation, you agree that the substance of your complaint shall constitute a representation made under the pains and penalties of perjury pursuant to the laws of the State of California. In addition, you agree, at your own expense, to defend and indemnify HotelExecutive and hold HotelExecutive harmless against all claims which may be asserted against HotelExecutive, and all losses incurred, as a result of your complaint and/or our response to it.

D. Waiver of Claims and Remedies

We expect all users of our Site to take responsibility for their own actions and cannot and do not assume liability for any acts of third parties which take place at our Site. By utilizing the Good Samaritan procedures set forth herein, you waive any and all claims or remedies which you might otherwise be able to assert against hotelexecutive under any theory of law (including, but not limited to, intellectual property laws) that arise out of or relate in any way to the content at hotelexecutive or our response, or failure to respond, to a complaint.

E. Investigation/Liability Limitation

You agree that we have the right, but not the obligation, to investigate any complaint received. By reserving this right, we do not undertake any responsibility in fact to investigate complaints or to remove, edit, disable or restrict access to or the availability of Content. We will not act on complaints that we believe, in our sole discretion, to be deficient, incomplete, or otherwise questionable. If you believe that Content remains on HotelExecutive which violates your rights, Your sole and exclusive remedy shall be against the user or other party responsible for said content, not against HotelExecutive. your sole and exclusive remedy against HotelExecutive shall be to terminate your use of HotelExecutive and service.

Digital Millennium Copyright Act Compliance. As set forth in Subsection (b), you must contact our agent if you believe that a work protected by a U.S. Copyright which you own has been posted on our Site without authorization or that our Site, in some material way, contributes to its infringement. It is our policy in appropriate circumstances, if possible, to terminate the access rights of repeat infringers and other users who use HotelExecutive in an inappropriate or objectionable manner.


HotelExecutive reserves the right to fully cooperate with any law enforcement authorities or court order requesting or directing HotelExecutive to disclose the identity or other information regarding any user or member alleged by any governmental entity to be using HotelExecutive or any Content or materials available in, at, through or in association with HotelExecutive in violation of any law or regulation, or in violation of this Agreement, including, without limitation, the posting of e-mail messages, or publishing or otherwise making available any such materials. By accepting this agreement you waive and hold harmless HotelExecutive from any claims resulting from any action by HotelExecutive during, or as a result of, its investigations, and from any actions taken as a consequence of investigations by either HotelExecutive or law enforcement authorities


If any provision(s) of this Agreement is held by a court of competent jurisdiction to be contrary to law, then such provision(s) shall be construed, as nearly as possible, to reflect the intentions of the parties with the other provisions remaining in full force and effect. HotelExecutive's failure to exercise or enforce any right or provision of this Agreement shall not constitute a waiver of such right or provision unless acknowledged and agreed to by HotelExecutive in writing. The section titles in this Agreement are solely used for the convenience of the parties and have no legal or contractual significance. This Agreement may be assigned in whole or in part by HotelExecutive. This Agreement may not be assigned in any manner by you without the express, prior written permission of HotelExecutive.

Any and all disputes or controversies of any kind, including but not limited to any performance, duty, obligation or liability arising under or related to this Agreement which are not first resolved informally, shall be determined by binding arbitration in San Francisco, California, in accordance with the rules of the American Arbitration Association. The final award in any such arbitration proceeding shall be subject to entry as a judgment by any court or competent jurisdiction, provided that such judgment does not conflict with the terms and provisions hereof. The jurisdiction of the arbiter (or arbiters) with respect to legal matters shall be limited only by the statutory and common law of the State of California and the United States.

Notwithstanding the foregoing, any and all disputes, which the parties cannot informally resolve, regarding the scope of issues or matter with the jurisdiction of the arbitrator, shall be resolved by a separate dispute resolution process whereby HotelExecutive, in its sole discretion shall elect the dispute to be resolved by either (1) a court of competent jurisdiction in the State of California or (2) a panel of three new arbitrators.

This Agreement shall be governed by and construed in accordance with the laws of the State of California notwithstanding any conflict of laws provisions. You and HotelExecutive agree that the venue for all legal disputes, controversies, actions of any kind arising under or related to this Agreement shall be San Francisco, California. You and HotelExecutive further agree that in case of any litigation regarding this Agreement, you irrevocably and unconditionally (i) consent to submit to the exclusive jurisdiction of the state and federal courts in the County of San Francisco, California for any litigation or dispute arising out of or relating to this Agreement, (ii) agree not to commence any litigation arising out of or relating to this Agreement except in the California Courts, (iii) agree not to plead or claim that such litigation brought therein has been brought in an inconvenient forum, and (iv) agree the California Courts represent the exclusive jurisdiction for all litigation relating to this Agreement.


Hotel Business Review Subscriptions

If you choose to purchase a subscription, member subscription payments can be made in U.S. Dollars, as well as a variety of international currencies. Membership terms are Annual Recurring, and Monthly Recurring. The Annual Recurring subscription is an annual commitment and subscribers will be charged each consecutive billing cycle. Annual Recurring subscriptions can be cancelled after the first billing cycle and within 30-days of the billing date for a full refund. Monthly Recurring subscriptions are ongoing and subscribers will be charged each consecutive monthly billing cycle. Monthly Recurring subscriptions can be cancelled after the first month and within 7 days of the monthly billing cycle for a full refund.


Payment for the services provided to you in, at, through or in association with HotelExecutive may be made by automatic credit card, debit card, direct debit, bankwire or Paypal and other approved payment means offered in, at, through or in association with HotelExecutive, and you hereby authorize HotelExecutive and its agents to transact such payments on your behalf.

You hereby authorize HotelExecutive's Internet Payment Service Provider to charge your credit card to pay for your membership to HotelExecutive. You further authorize HotelExecutive's Internet Payment Service Provider to charge your credit card for any and all purchases of products, services in association with HotelExecutive. You agree to be personally liable for all charges incurred by you in association with your access or other use of any content provided by HotelExecutive or any third party in association with HotelExecutive. You acknowledge and agree that your liability for all such charges shall continue after termination of your access or any type of membership arrangement with HotelExecutive.

In the event that you have chosen to have your membership automatically rebilled, unless and until you notify HotelExecutive that you wish to cancel or terminate your membership to HotelExecutive, you hereby agree and authorize HotelExecutive's Internet Payment Service Provider to automatically renew your membership to HotelExecutive on a continuing basis and to charge your credit card (or other payment means you have selected) to pay for the ongoing cost of your membership. You hereby further authorize HotelExecutive's Internet Payment Service Provider to charge your credit card (or other approved payment means you have selected) for any and all purchases of products, services and entertainment provided to in, at, through or in association with HotelExecutive.


The following is the Privacy Policy for HotelExecutive

We can be reached via telephone, email, or online at our contact page. When you visit our site we do not log any information regarding your domain or email address. Information Sharing: We do not share user information with any third parties other than via press release distribution as described below.

Hotel Newswire is a newswire service that distributes press releases on behalf of our users. If you decide to submit a press release for distribution through our system we will transmit your entire press release including any personal information therein contained to our media contacts and online distribution points including search engines. This is the only redistribution of your information that we engage in. Your submission of press releases through our system indicates consent with this policy. The information we collect during your registration process is used to notify users about updates to our service and inform users of any special events hosted by Hotel Newswire. This information is not shared with other organizations for commercial or non-commercial purposes.

Cookies: Our system requires the use of cookies to enable the user to log back into our website to access information from the newswire, without having to log in each time using the required username and password.

If you do not want to receive email from us in the future, please let us know by following instructions included in our communication with you. Users who supply us with telephone numbers online may receive telephone contact from us regarding their account, or informing them of new products and services available on the HotelExecutive website. If you do not wish to receive such telephone calls, please edit your account and remove your phone number from your account profile. This can be done from your user account menu.

Ad Servers: We do not partner with or have any relationship with any ad server companies. From time to time, we may use customer information for new uses not previously disclosed in our privacy notice. If our information practices change at any time, we will post the policy changes to our website to notify you of these changes and provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, you should check back at our website periodically.

Upon request we provide site visitors with access to all information (including proprietary information) that we maintain about them. Users can access this information by logging in to their account.

Security: We always use industry-standard encryption technologies while transferring and receiving user data exchanged with our site. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse, or alteration of information that we have collected from you on our site. We do not store credit card information in our systems.

If you feel that this site is not following its stated information policy, you may contact us.

Peter O'Connor
Cristina Faedi
Marissa Criaris
Claire Way
Sara-Ann Kasner
Cate Farmer
Megan Wenzl
Coming up in January 2021...