Marketing budgets have always been tight, but this post-Covid world put a greater emphasis on cost containment. Marketing spends must be justified and optimized - and with limited hotel marketing expertise available, properties have a difficult time knowing what to focus on. The key priorities include: 1) staying focused on positioning; 2) supporting the fundamentals; and 3) ensuring marketing supports business needs. READ MORE

The speed of change in today's hospitality industry is unprecedented. That means that, now more than ever, hotel sales staff and management need to be able to make sales decisions faster and with easy access to reliable data intelligence. Leveraging newer technologies that can instantly combine all relevant data sets into a single source, hoteliers can now finally ensure that their sales strategies are in line with evolving market trends. READ MORE

Traveler behavior has changed in recent years faster than we can anticipate. If the disruption from COVID taught us anything, it's that a reliance on traditional channels that we've historically depended on can be a threat to business. This shouldn't engender fear, but rather curiosity. Consider these six sales and marketing strategies to help accelerate your business and keep pace with changing travel behavior. READ MORE

Hotels rarely exist in a vacuum where their success does not depend on assets and resources outside the bounds of individual properties. Instead, most hotels form interdependencies that broaden their appeal to guests and enrich the essential hospitality experience. Many times, those interdependencies contribute to the financial viability of the investment and form bonds with adjacent communities that allow them to play important societal roles. This article explores several trends where a wide range of interdependencies benefit hotel guests, operators, developers, and the communities they inhabit. READ MORE

Embracing cutting-edge marketing strategies like virtual reality, voice search, chatbots, and preparing for the Metaverse is crucial for hotels to thrive in a competitive market. By leveraging advanced technologies, hoteliers can attract more guests, enhance customer experiences, and boost their business. Adapting to these emerging trends ensures hotels remain at the forefront of the industry and capitalize on new revenue opportunities. READ MORE