The adoption of ever-sophisticated integrated revenue management software and technology, particularly with regard to forecasting demand and pricing, is crucial and initial to enabling future demand by using hotel data analysis, which can provide a unique competitive advantage for hotels where they need a kind of technology that involves a daily cycle of diagnostic, predictive, and prescriptive analytics to maximize profit. READ MORE

When it comes to meetings and events visionaries, beware of vested interests overstating the role of technology. Of course, it is important, of course it has a role. But humanity will always outweigh technology. Whatever innovation arrives, nothing but nothing will ever beat the primal need to meet. This article explains why, and the clear balance you need to strike READ MORE

Vice President of Sales for the Westgate Resorts collection, Michael Luther, speaks to the world-class facilities, experiences, and amenities combined with an ideal location right off the Las Vegas Strip that make Westgate Las Vegas Resort & Casino the top choice for any event or meeting and provides guests with a true taste of all that Nevada has to offer. READ MORE

After an attempt of virtual events and hybrid meetings, the enthusiastic return of in-person conferences, conventions, and incentives has felt like a homecoming for many in hospitality. While virtual engagement has benefits, there is nothing that can truly replace the power of in-person events for collaboration, relationship building, and fostering a sense of community. Events are returning and better than before. READ MORE

In our post-pandemic hospitality landscape, conference and meeting hosts have high expectations. How can hotels provide experiences that keep guests talking long after they've returned to their everyday lives? In this article, Taryn Fontenette, director of catering and conference services at The Hotel at the University of Maryland, shares several strategies to elevate your next event through personalization and creativity. READ MORE