With a wellness goal in mind, growing number of tourists are seeking refuge from the demands of modern life in the natural environment. By recognizing the inherent health and wellness related value of reconnecting people with nature, the hotel and spa industry can derive significant benefits from the integration of natural elements and nature-based activities into their wellness and spa offerings. READ MORE

Graton Resort & Casino, located in iconic Sonoma County, is a commanding presence among the rolling hills of Northern California's wine country. Owned and operated by the Federated Indians of Graton Rancheria, the resort features an award-winning Spa and Salon with 10,000 square feet of high-quality treatments and services. Read about the resort, spa and its unique connection to surrounding nature, plus wine-tasting options. READ MORE

Personalizing guest experiences in 2023 means paying attention and acting upon individual guest preferences, histories, and specific wellness goals to ensure the property can support them. According to the Global Wellness Institute, the global wellness economy stands at more than $4 trillion. Resorts need to be aware of current trends and invest in technology solutions that help them offer guests a wider variety of activities, experiences, and food and beverage that support wellness goals and create champions of the property's brand. READ MORE

Encouraging guests to engage with a hotel's outdoor environment promotes wellbeing and is good for business. Orienting guests to interesting places to walk or hike helps the guest bond with a location and want to return again. One Northern Italian retreat offers forest bathing with a knowledgeable guide who helps make lasting positive memories. It may be inspiring for others. READ MORE

With travel rates rising above pre-pandemic levels, hoteliers are focusing on finding new and better ways to deliver quality guest experiences with trusted and efficient communication tactics. The guest-centric approach of using branded calling is enhancing the guest experience, as well as the brand reputation and growing revenue. READ MORE