While travel is on the rise, today's hotel guests have changed. Properties are finding they must adapt their loyalty programs and marketing strategies to engage with them. By selecting the right solution set for their properties, hoteliers can learn more about their guests, create more upsell opportunities, and capture more of the guest spend. From booking to post-stay communication, and to wedding groups, hotels have the ability to create exceptional experiences. READ MORE

The hospitality industry is progressively building the foundations for post-COVID operations and preparing for a brave new world of hospitality. Ben Schumacher, Vice President of Operations, South East Asia Pacific Rim, Wyndham Hotels and Resorts shares how the world's largest hotel franchisor will win the hearts and minds of travellers who are adopting new behaviours, expectations and needs. READ MORE

Over the past 20 years, there have been significant changes to hotel sales and marketing strategies and responsibilities primarily brought on by the evolution of technology. The science of revenue management and the sophistication and reach of social media are two key components contributing to changes. This article will illuminate what owners and operators can do to ensure that their properties are fully versed in the role of Direct Sales. READ MORE

During the COVID-19 pandemic, Gansevoort Meatpacking completed a multi-million dollar rebrand and renovation, successfully repositioning the iconic hotel into the luxury market. With a strategic focus on targeting the local market, the hotel was able to allow guests to experience the brand new elevated property, all while ensuring the utmost health and safety standards. READ MORE

This article focuses on how to marketing the health and wellness to lodging industry. The impact of wellness economy to the lodging industry is highlighted. The commonly adopted health and wellness programs and services in US and European were identified. The recommended marketing and sales strategies following the five phases of value proposition model for hotel wellness programs are presented. READ MORE