In 28-months following the impact of Covid-19, U.S. RevPAR has reached full recovery relative to pre-pandemic levels; however, GOPPAR (gross operating profit per available room) has not. With owners facing rising margin pressures, revenue managers have an opportunity to meaningfully impact the bottom-line by adopting a profit-focused mindset via total hotel revenue optimization. READ MORE

Covid-19 upended deal flow in many industries, including the hotel sector. Now hotel investors face new challenges from rising interest rates and costly debt, leading to a slowdown in deal volume. Even so, hotels stand to benefit longer term as pandemic-weary consumers embrace a return to travel. We look at the upside – and potential risks – associated with investing in the hotel space. READ MORE

Revenue management is a constant focus for hotels as it is an essential part of driving both revenue and profitability in a highly competitive environment. The hotel industry has evolved over time and is now driven by data science, algorithms, trained professionals, sophisticated tactics, and strategies. Effective revenue management will often be a major contributor to success. READ MORE

It's easy to tell hoteliers to go back to doing what worked in the past, but rules have changed. While travelers are returning to many pre-pandemic behaviors, there are just as many who have had their preferences forever altered. Now is the time to tap into available technology to understand trends impacting guest spending and how hotels can maximize profitability. READ MORE

An important feature of revenue management today involves melding our contemporary, advanced methods of analyzing and forecasting demand and making decisions on room pricing and availability with insights gleaned from the pandemic. These insights, especially related to guest mix and length of stay preferences, will help guide us as we work through another important RFP season as business travel improves. READ MORE