Leveraging Revenue Management teams and principles is an under used and critical component of an agile modern hotel strategy. Empowering your revenue team in areas not normally considered their sphere of influence will generate meaningful progression in profitability without hampering long term growth with an encumbered model based on fair-weather fees that alienate our guests. READ MORE

Many hotels promote discounted add-on bundles during online booking to maximize guest spend. While there are a number of ways to present the discount on a bundle, all are not created equal in terms of their ability to influence purchase. Why is this, and what can you do to frame bundle discounts in a way that will maximize conversion potential? READ MORE

Data from the recently released J.D. Power 2022 North America Hotel Guest Satisfaction Study shows a continuing decline in guest satisfaction with breakfast in the limited service hotel segments, primarily due to lower guest satisfaction with both variety and quality. Andrea Stokes, J.D. Power's Practice Leader for Hospitality, advises owners and operators on a step-by-step approach to crafting a breakfast strategy to future-proof the limited service guest experience. READ MORE

The Chief Commercial Officer role has allowed hotel management teams to align revenue-generating initiatives at the corporate level, but this alignment does not successfully trickle down to the hotel level. At the hotel level, new perspectives on aligning hotels around revenue goals versus functions are creating greater opportunities for convergence to help drive efficiency. READ MORE

This article explores the biggest opportunities that modern revenue managers have to impact hotel revenues. It focuses on traditional limited and full-service hotels and applies to both branded and independent properties. Topics discussed include fixing your foundation, ancillary revenues, and digital marketing. It is full of practical tips and plenty of refreshers for those of us who get stuck in the daily groove. READ MORE