As vaccinations re-energize our population and our anticipation for travel, we have to wonder: what will the future feel like? How can we carry the innovations inspired by a pandemic into creating new spa experiences -- and tomorrow's adventures? Ben Farber, President of Bristol Associates, takes a look at the lessons to hold on to, including five key tools to keep from the last year. READ MORE

Travel is experiencing a comeback, but with that comes a newfound sense of anxiety from travelers who have spent the past year at home. In order for the hospitality industry to return to its pre-pandemic numbers, it's important to understand the new habits that travelers have acquired the past year and welcome guests back with a reimagined experience that has comfort and ease built into all touch points. READ MORE

The COVID-19 pandemic has been devastating to the hotel industry in so many ways. If hotels were able to weather the storm, how and when do sales and marketing activities get revived? How do hotels do more with less and what can be done to prove that your marketing and advertising initiatives are working? I don't have all the answers but I'll share my thoughts and opinions on this subject after spending the last 20 years selling and marketing hotels across the country. READ MORE

Alain Spieser, Marketing and Communication teacher at the Geneva Hotel School, gives his perspective on how Covid 19 crisis affecting hotel sales & marketing activities has influenced the fast pace development of more extensive and efficient use of Digital tools. Can the guest experience be digitalized? READ MORE

Along with operations, the pandemic thrust sales and marketing staffs front and center, as they worked creatively to reach guests through a maze of enhanced cleaning and safety standards, local regulations or, in some cases, consumer trepidation. This article will consider how we can reach both leisure and group guests under today's challenging hospitality environment, and what guest engagement might look like moving forward. READ MORE