If Radar O'Reilly of M*A*S*H* fame were here, he would sense three forces moving the hotel industry into the future: Knowledge is King; Living Longer and Aging Better, and More Time for Leisure. In this article, you will find new ways of thinking about how your hotel can take advantage of these tailwinds. READ MORE

Independent hotels are uniquely positioned to lead the commercial strategy charge by creating on-property leadership positions. An aligned commercial strategy allows hotels to drive revenue by eliminating silos and ensuring that sales, marketing, and revenue management are working toward the same goals. An on-property commercial strategy role creates a career path for discipline leaders and streamlines payroll costs. READ MORE

Your customers have changed! They aren't waiting around for you to sell them something. Instead, they are taking action – searching the web for solutions to their problems. Learn to position yourself as a problem-solving partner, not just a salesperson. In return, you'll meet your sales goals – despite the fact that you never sold them anything. READ MORE

New tech has allowed us to maintain work relationships (thank you, Zoom), personal relationships (FaceTime), and professional relationships (Clubhouse), while also keeping us entertained (TikTok), and informed for better or worse (Facebook/Twitter). New tech has also proven to be a linchpin in saving the hospitality industry. Hotels must continue to adopt new and existing tech to appeal to today's travelers. READ MORE

Despite the courts largely ruling in favor of insurers in response to COVID-19 claims, general liability losses continue to increase and impact hoteliers. Both the pandemic and other factors are contributing to social inflation, with rapidly expanding litigation costs impacting insurer claims payouts, loss ratios and rates. In this article, we'll examine the factors contributing to this trend and its potential impact on hoteliers. READ MORE