Frugal Innovation (FI) is the ultimate human-tool to think differently about resources & develop inexpensive solutions to solve dynamic problems. Most of these solutions come out of necessity & adversity vs. pure innovation, stemming from a lack of capital and R&D. FI is an active-thinking-lab that creates solutions through repurposing resources that are likely right in front of you. READ MORE

The hospitality industry is not having the V-shaped recovery we all hoped for. While hotel occupancy rose steadily throughout the summer and had returned to mid-March levels by August, occupancy rates are not providing the full picture of distress. The view on the ground offers a sobering perspective, as hotel investors and operators across the country continue to announce delayed reopenings and in some cases, permanent closures. READ MORE

While the importance of F&B revenue has declined in middle-priced hotels, upper-upscale hotels have retained high levels of F&B revenue. The most important difference may well be meeting space, which acts to secure relatively stable F&B activity even in times of economic distress. Social distancing as a result of COVID-19 may limit the use of meeting space. READ MORE

In this pandemic-laden world, budgets have been trimmed, revenue expectations lowered, expenses have been brought under control and staffs have been reduced. How do we move forward in these challenging times when we have regressed in so many ways? How do we thrive when we have less resources and support? It can and has to be done. The following will help companies think through this dilemma, adapt and succeed. READ MORE

The latest studies show that consumer confidence is exhibiting a decline following a slight uptick in June. Diminishing optimism regarding short term financial recovery, coupled with health and safety concerns is projected to slow the recovery of the travel and hospitality industry. Establishing a comprehensive communications and marketing plan is critical to cultivating consumer confidence as we welcome guests back through year end. READ MORE