Hospitality marketing offers marketers endless opportunities to let their creativity run loose. Social media has been a vehicle that given marketers even more reach and engagement with their target audiences. Although it's been a blessing, the metrics/KPI's, content, and overall advertising campaign within social media have been misunderstood by some hospitality marketers. With this article, we address these misunderstandings and clarify them. READ MORE

The year 2020 was the most challenging in the history of the hospitality industry, but it also led to innovative strategies, the adoption of new tech, and elevation of customer service. Here are key steps one high-end international business hotel in Houston took towards future success, moves that will live on long after the coronavirus pandemic is gone. READ MORE

Historically, healthcare design principles have not been applied to hotel guestrooms given the cost implications and lack of need – until now – for the level of sanitation required. The objective of the hotel stay has always been to create an immersive experience that is inviting and unique, not sterile and sanitized. So how do we integrate the two? Here, we share a few healthcare-inspired ideas for creating safe, distinctive experiences. READ MORE

While social media channels can certainly be used as a broadcast platform for you to pump out self-serving propaganda, savvy marketers are increasingly tapping into the concept of turning your guests into your own secret army of advocates. Given the fear surrounding travel during the coronavirus pandemic, this novel approach may be just what you need to show people that responsible travel is safe and to encourage them to book their next vacation at your property. READ MORE

As hoteliers look forward to welcoming guests back in 2021, a strategic communications plan including social media strategies will be essential rebuild brand awareness and customer relations, drive intent and maximize recovery efforts. Megan Paquin, vice president at Poston Communications, shares insights on the road ahead for hotel communications amid the ongoing crisis, social media strategies to implement in 2021, and top considerations for creating COVID-related content. READ MORE