Now more than ever, controversial and political issues risk finding a home on your hotel's social media platforms. Rather than ignoring negative or inflammatory comments, understand how to proactively respond and turn an issue into an opportunity that builds on your hotel's service and enhances your reputation. READ MORE

Are you trying to design a beautiful, chic hotel? Are you struggling to find the right themes and designs to incorporate to turn a Plain-Jane hotel into a luxurious escape from the outside world? Look no further! This article will walk you through nailing the first impression, figuring out room design, choosing a color scheme, and much more. READ MORE

Social media is a great way to quickly reach out and touch multiple market segments and It is important to have a plan and consider and select the platforms that best fit our needs. This column highlights what social media is, the parallel plans needed in both industry and academia and the choices of social media platforms that exist. READ MORE

The long-anticipated arrival of Generation Z has arrived. How will this new generation impact how the hospitality industry operates? For the last twenty years hotel ownership and their design teams have focused on the Baby Boomers and Generation X. Yet in the next ten years 60% of guests will identify as Millennial or Generation Z. This article focuses on the demographics for each of these four groups and identifies their commonalities and their differences. READ MORE

The pandemic has now set a new standard of expectations for all guests and for every hotel scale. Additionally, the pandemic has caused digital technology adoption to advance at lightning pace; what formerly took years to adopt is happening in months. This, in turn, will set more and higher expectations for the hotel industry as we settle into the "new normal." READ MORE