When it comes to hotel design, particularly in the wake of the COVID-19 pandemic, brands need to embrace the new environment and to reimagine their futures. This article explores some of the biggest trends ahead, from conversions of meeting and banquet spaces to food and beverage options, also communal pantries and keyless entry, smaller studio spaces in lobbies and the transformation of hotel rooms into service apartments. READ MORE

A common misconception among many hoteliers is that investing in labor management when business is slow won't lead to solid ROIs. But in reality, sophisticated labor management systems leverage advanced technology and artificial intelligence to produce results far greater than any manual process can. Amidst record low occupancy levels and ongoing volatility caused by the COVID-19 pandemic, now is the time for hospitality organizations to re-examine this option. READ MORE

Building back a better Humpty Dumpty requires design and branding in the broadest sense of the words. Design as we think of it these days is more than the development of the interior design of the project. Today, design includes a selection of a vast array of amenities and systems requiring a deep understanding of how the guest will relate to the facility in order to experience the brand as intended. READ MORE

COVID-19 has changed the way the travelers view hotel stays. With evolving requirements from jurisdictions, protocols from hoteliers, and enhanced expectations of guests and staff alike, Adrienne Scribner from Baskervill's award-winning hospitality studio offers three cost-effective strategies hotel owners can implement to help their guests feel comfortable and safe in our pandemic and post-pandemic world, while also saving on costs in the long run. READ MORE

The "next normal" for the spa industry implies a dynamic and dramatic restructuring. Spa business models must evolve to remain profitable. Despite the challenges of operating in a pandemic, with scarcity comes creativity and the opportunity to innovate. This article shares spa best practices and innovative ideas to help you operate your spas safely and profitably while delighting your guests. READ MORE