Does it make sense to adopt outsourcing as a strategy? Does it have a future? With asset management becoming a critical stakeholder driven role in business performance, outsourcing has been given a dose of steroids. By marrying key asset management strategies in the execution of an outsourcing exercise, predications of success have become better. Thus, the way forward looks bright for outsourcing and other asset management strengthened strategies as they seek to deliver the year on year growth that stakeholders seem to be obsessed about. Stakeholders could be laughing all the way to the bank with this approach to return on investment delivery. READ MORE

Sage Hospitality, founded in 1984, is one of the more innovative hospitality companies when it comes to the historic boutique hotel market. Though Sage also does ground-up new construction, the historic properties that have been developed by the company are iconic. Examples include the Blackstone Hotel, situated overlooking Grant Park in Chicago and host to American presidents and gangsters alike, and Crawford Hotel at Union Station in Denver, which lights up downtown with its neon "Union Station – Travel by Train" sign, among others. READ MORE

Once your hotel has mastered social media monitoring, it is time to take your efforts to the next level. Social media listening is a proactive approach that allows your team to analyze what others are saying about your brand and your market. Effective social media listening can improve your hotel's social media account performance and enhance your entire marketing strategy as a whole while helping your marketing team make educated decisions that yield optimal results. Investing in social listening will help your hotel be in tune with how past, present, and future/ potential customers truly feel about your brand. READ MORE

In the world of hospitality marketing, nothing emphasizes a faster change in popularity or trends than social media. When brands strategize to secure business with a wide range of consumers, those who implement comprehensive social media strategies with newly launched, lesser-known or up-and-coming platforms are rewarded, while those sticking to traditional organic posts may earn a reputation as less hip and less accepting of a growing younger audience of travelers. Understanding the sleeping giants of social media - Reddit, Twitch, TikTok and GIPHY - will help the hospitality industry grow their social media savvy to keep and win customers in the social media age. READ MORE

Messenger services such as WhatsApp have become deeply integrated into most people's lives, being integral tools for communication and coordination. Given the widespread use of such apps, it is time to take a closer look at the possible impact this may have on the hotel industry. This article intends to lay out possible benefits and costs for hotels that are attached to integrating messenger services into daily hotel operations: although there exists a lot of opportunity in offering messenger communication to guests, the associated risks are not to be underestimated. READ MORE