The advent and dramatic improvement of internet connectivity gave way to a plethora of new businesses and forever changed the way existing businesses and their customers connect. Smartphones have since given way to a new group of businesses and, in many cases, allowed for even deeper and more seamless connections between businesses and customers. As the technologies continue to improve and open platforms allow for consistent innovation by numerous companies, all industries are embracing these changes and continually looking for new ways to leverage them to improve their customer experience. READ MORE

The intelligent use of 'big data' is essential to any growing business. The way data is analyzed and leveraged is unique to each operation. Big data refers to informational data sets that identify patterns, trends, and can be used as an element for operational predictions and forecasts. It is made up of volume, velocity and variety. Volume is the abundance of data. Velocity is the continuous accumulation of data. Variety is the combination of data sources that often reveal 'I didn't know that' moments when merged in analysis. Most hotels use big data to optimize how they market to and engage guests. However, forward looking hotel operators also use data analytics to create more efficient and profitable businesses. READ MORE

The way travelers are taking vacations has changed. Expectations are higher. Travelers want a worry-free vacation with personality. It is all about the experiences and maybe more importantly how those experiences translate to an emotional connection. The story, the people, the adventure is as important as, maybe even more important than, the physical deliverable. The team at Margaritaville Hollywood Beach Resort's mission is to deliver Fun and Escapism to our guests. We provide something unique and somewhat intangible and that ultimately differentiates and makes us successful. We take tremendous pride in knowing that our guests return again and again to the Resort because of this emotional connection. READ MORE

Everything from clothing to condos are now produced with some degree of sustainable measures in mind. The extension of this practice to the hospitality industry might come as a surprise to some, especially with the added competition of short-term rental services such as Airbnb. However, sustainability has made its mark on the hotel industry and shows no signs of slowing down. Not only does this innovation help the environment and perpetuate social responsibility, but consumers love it. Read ahead for a more thorough investigation by Cristine Henderson, AIA, NCARB of Hoefer Wysocki of how the hospitality industry is incorporating sustainable measures to rebuild its foundations through design. READ MORE

In an ever-increasingly competitive hospitality marketplace, owners and operators look to enhance their competitive advantage by providing uniquely positive, memorable experiences. Hotel and resort owners and operators agree that a hospitality brand holds the potential to create such novel guest experiences through the amenities leaders select for the brand's identity. What is a really unique and novel amenity? A really great playground. What makes a great playground? A great playground stimulates a child's imagination, allows children to build confidence through experience and skill building opportunities and can be designed for kids of all abilities and ages. READ MORE