Hotel Executive.com and the Dynamic Signage Consortium Team Up to Help the Lodging Industry Understa
Austin, TX - September 14, 2005 - The Dynamic Signage Consortium announced today that they have teamed with Hotelexecutive.com to conduct the first of a series of sophisticated research studies to learn more about the awareness, use and adoption of Dynamic Signage in the lodging industry across the US.
Dynamic signage (also known as digital signage) is a way to use a display device in a location to present dynamically changing, digital video and text messages or advertising. Dynamic Signage is used on countertops, in lobbies, in meeting rooms, vending areas, hotel bars, and various other public places within a hotel or motel. There are numerous benefits and advantages for using dynamic signage and the potential is incredible.
"In order to effectively increase the adoption of dynamic signage and help the industry grow, we really need to understand the views of current and potential end users and promulgate the tools to implement dynamic signage," stated Tanya Lippke, general manager of the Dynamic Signage Consortium.
With this great need for accurate market information and end user feedback, the dynamic signage consortium has sponsored this unique endeavor, which combines the research expertise of TFCinfo and the reach of Hotelexecutive.com.
"Hotelexecutive.com is the ideal partner for the Dynamic Signage Consortium on this research," stated Lippke. "Hotelexecutive.com provides its readers with up to date and resourceful information to help their businesses. With over 1,500 helpful articles in their online library, it's no surprise that hotel executives and industry leaders use this site as a important resource, continuing to come back time and again. These proactive executives are just the type of leaders who are early adopters of new ideas and are precisely the individuals whose opinions matter the most in our research."
The lodging industry can benefit greatly by the use of digital messaging, and the Dynamic Signage Consortium's work will highlight the many advantages of using this novel advertising and messaging system.
The results of this research will be recorded and provided to Hotelexecutive.com readers. Through these articles, readers will be able to see various views of your peers in regard to dynamic signage.
The Dynamic Signage Consortium is looking for hotel and motel executives to participate in this exciting research survey. The survey takes less than 15 minutes to complete, and respondents will be entered into a drawing for a $500 Best Buy giftcard.
If you are a hotel/motel executive and would like to participate in this survey, please click on http://surveys.tfcinfo.com/dshospitality.htm?hotexecpress
About Dynamic Signage Consortium (www.dynamicsignage.org)
The Dynamic Signage Consortium's mission is to grow the dynamic signage industry through high quality market research and information dissemination. The Dynamic Signage Consortium unites companies that have an interest in the growing dynamic signage industry, and provides its members with many benefits, such as networking, standardization, resources, market analysis and state of the market reports. The primary objective is to document the voice of various dynamic signage customers using end-user surveys that will provide critical information to the industry.
Contact:
Tanya Lippke
Manager, Survey Market Research
TFCinfo Corp - the worldwide leader in A/V market research
207-783-0055
www.tfcinfo.com
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
