AltiusPAR Expands With Key Hires in the U.S. and EMEA

Growth Fuels Next Generation Hospitality Technology Company

. October 14, 2008

DALLAS, TX, July 12, 2007. AltiusPAR, a pioneer in developing software and service solutions for the hospitality industry, announced today that they have expanded their offices in Dallas and EMEA with three strategic new roles. Ian Eichmann, formerly responsible for the development of strategic software solutions for the company has been promoted to regional delivery manager for EMEA and is based in the Barcelona, Spain office. In his new role, Mr. Eichmann oversees the company's operations and delivery in EMEA. To better serve its customers in this key new growth area, AltiusPAR is hosting its applications at a world class data center located in London. Based in Dallas, Joe Farnsworth has joined AltiusPAR as customer care director, bringing over 10 years of experience in the hospitality industry. In his new role, Mr. Farnsworth is responsible for the company's service delivery, data management, quality assurance and IT operations. Steven Block has also joined the team in Dallas as senior manager of Electronic Channels.

Today's announcement marks an important step in our plans to broaden and strengthen our team as we continue to build and expand our business," said Connie Rheams, vice president of Marketing and Business Development. "We are thrilled to have Ian, Joe and Steven on board. With their collective experience of over 38 years in the hospitality industry and their significant contributions in the areas of product development, IT, operations, and customer care, we are well-positioned for the future and will continue to sharpen our focus on delivering the best solutions for our customers."

Mr. Eichmann brings over 13 years of experience in the areas of IT consulting, engineering and operations to his current role at AltiusPAR. Prior to joining AltiusPAR, Eichmann held various management positions at Hermes Systems and e-Siglo, where he successfully implemented state-of-the-art technology solutions for multinational companies across diverse industries. Mr. Eichmann is a regular panelist and speaker at industry conferences and is a contributor to several influential industry blogs and discussion groups. He received his B.A. in Information Technologies from Technological University in Mexico.

Prior to joining AltiusPAR, Mr. Farnsworth served as Client Manager at eTelecare Global Solutions and also held various management positions at Pegasus Solutions and Hyatt Hotels and Resorts. He received his B.S. in Business Information Systems and his MBA from Bellevue University, Nebraska.

Mr. Block, who has over 15 years of travel industry reservation, e-commerce and global database systems experience, was formerly director of IT e-commerce with Accor and held various management positions with Hilton Hotels Corporation. Mr. Block also consulted several years for La Quinta. Mr. Block holds a B.A. in Computer Science from State University of New York.

About AltiusPAR

AltiusPAR delivers innovative, next generation enterprise solutions that enable hotel chains to efficiently manage room inventory, increase revenue and enhance their customer's experience. Built with the unique needs of the hospitality industry in mind, AltiusPAR's solutions support and enable the unique business processes of their customers while removing the hurdles they face when trying to manage complex inventory and pricing data across multiple reservation channels. Over 6,000 users in 112 hotels worldwide rely on AltiusPAR's real-time, highly scalable and customizable solutions that free them from the burden of technology capital expenditure, hardware, software, service and maintenance, allowing them to focus on their core business initiatives. For more information about the company or its solutions, please visit www.altiuspar.com or call (940) 497-5300.

Media Relations Contact:

Rebecca Metz

Metz Communications

[email protected]

(512) 306-0618

Business Contact:

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