USA, Jacksonville, Florida. September 10, 2025

Point Taken Communications, a public relations firm serving hospitality brands nationally, welcomes Lauren Rautenkranz as a PR Account Director. Rautenkranz works with resort, hotel, spa, and restaurant clients.

Rautenkranz comes to Point Taken Communications from television news, where she spent 15 years as an on-air meteorologist. Her career spans markets from Wilmington, N.C., to Jacksonville, Fla. A proud Florida native, she grew up in the West Palm Beach area and has deep ties across the state. She earned her bachelor's degree from the University of Florida, where her passion for communication began, and later pursued a master's degree in meteorology at Mississippi State University.

"Lauren's background in journalism aligns well with the Point Taken team - many of whom are former reporters," said Michelle Guglielmo Gilliam, president of Point Taken Communications. "Lauren will leverage her deep knowledge of what's newsworthy in 2025 and her social media expertise to help our clients with their PR and marketing strategies."

Rautenkranz joined the Point Taken Communications team earlier this year. In addition to developing innovative campaign ideas, she manages social media, media relations, and influencer relations, as well as influencer vetting. She will also work on AI strategies for public relations.

Point Taken represents hotels and resorts of every size - from boutique, locally owned properties to large destinations. The firm has a proven track record of helping clients earn prestigious awards, secure media coverage in both consumer and trade publications, and develop thought leadership opportunities. Point Taken also plans and executes impactful FAM tours, leverages influencer partnerships to drive sales, forges strategic collaborations with businesses and nonprofits to expand visibility, crafts creative package offerings, and showcases client brands through curated experiences.