The Private Label Company Signs Okura Hotels & Resorts

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. October 14, 2008

NEW YORK, NY, June 27, 2007. Jimmy Suh, managing director of The Private Label Company, LLC (The PLC), announced today that it has signed Okura Hotels & Resorts to its rapidly expanding customer portfolio.

In making the announcement, Mr. Suh said, "We are delighted to welcome Okura Hotels & Resorts to The PLC. As one of the premiere luxury brands in Asia, Okura Hotels & Resorts is known for its excellence in providing guests with Western amenities while retaining the traditional Japanese aesthetics and hospitality. The PLC looks forward to assisting Okura Hotels & Resorts in promoting its individual brand throughout the region and across the world."

"Okura Hotels & Resorts" is the brand name of Hotel Okura Co., Ltd., which is an international hotel operator with 24 properties and more than 7,300 guest rooms worldwide. OHR supports its members through a web portal, a club magazine, advertisements and other marketing tools, as well as PR and sales activities including client receptions and trade shows. In addition, OHR operates a loyalty program for their Okura Club and Okura Club International's 210,000 high-consumption profile members, and offers a central reservation office operating 365 days a year which can be reached by phone, GDS and IDS.

Hotel Okura Tokyo is their flagship hotel, and was founded in 1962 with the goal of creating Tokyo's first international luxury hotel. OHR's unifying paradigm is "Best A.C.S." (Best Accommodations, Cuisine and Service), and their current goal is to increase their number of properties to 50 hotels worldwide by 2010.

"It is important for us to select a partner that will best deliver and support our ever-growing global stature," said Mr. Masao Taguchi, corporate executive officer and director of the marketing department at Hotel Okura Co., Ltd.

Mr. Suh concluded, "Okura Hotels & Resorts is in a unique position to capitalize from the services provided by The PLC. We are prepared to assist with maximizing revenue potential of the brand and products of the Okura organization."

About The Private Label Company (PLC)

The Private Label Company, LLC, is a joint venture between The Leading Hotels of the World, Ltd. and TRUST International. Launched in January 2007, the organization is uniquely positioned to deliver a comprehensive, yet cost-effective, suite of business solutions, including reservations and distribution technology, global sales support and voice reservations, and management consultation. The PLC provides these services on an a la carte basis, or bundled together, according to the individual client's needs.

Using the offerings of the PLC, a hotel company can immediately extend its distribution to meet demands around the world. The results are increased revenue, greater brand recognition, and enhanced value for the hotel management company.

Media Contacts:

Mrs. Claudia Kozma Kaplan

Vice President, Corporate Communications

The Leading Hotels of the World, Ltd.

Tel: (212) 515-5708

E-mail: [email protected]

Ms. Junko Igarashi

Senior Manager, Planning & PR Section - Marketing Department

Okura Hotels & Resorts

Tel: 81-(0)3-3224-7263

E-mail:[email protected]