Search Travel Conference to Debut in Seattle

New Vertical SEO Conference Helps Online Marketers Evaluate Mainstream Search Engines, Travel Search

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. October 14, 2008

SEATTLE, WA, June 26, 2007. Incisive Media announced today the premier of its Search Engine Strategies (SES) Travel Edition conference on July 26-27, 2007, in Seattle, Washington. This event is designed to help marketers learn how to make the most of Web 2.0 opportunities and employ tactics to drive targeted travelers via organic listings, paid search and social media channels.

As the growing travel industry continues to demonstrate enormous potential for both large and small players to succeed in search marketing, SES Travel is poised to draw information-hungry professionals. Executives, online marketers, media buyers, webmasters, and other professionals will network while learning about such topics as the basics of constructing a search friendly web site along and optimization tips for organic search results. The major players in the travel search arena will describe their services and opportunities for search marketers.

Hosted by Elisabeth Osmeloski, former editor of Search Engine Watch (SEW) and Director of Online Media at Zonder.com, SES Travel Edition brings together the key players in the travel search arena to explore SEO tools and share case studies on the successful implementation of SEM campaigns for travel and leisure-related sites. Attendees will glean effective search optimization strategies and advertising challenges within this extremely competitive vertical, and learn how to make the most of Web 2.0 opportunities to drive targeted travelers via organic listings, paid search, and social media channels.

"By focusing in on the travel vertical, those who work in this area of search marketing are likely to find increased value in attending this show, since discussions are likely focus on specific tactics and issues unique to the travel space,' said Elisabeth Osmeloski. 'The opportunity to network with peers in the same industry is immensely beneficial to those seeking out new partnerships and learning from others' experiences."

Kevin Ryan, the recently announced VP, Global Content Director of SES and SEW said 'Online travel has been central to the development of commerce on the Internet. Search is inherent to the travel activity and the need for intelligence and shared knowledge of best practices has never been greater.'

'This first-of-its-kind event affords attendees a chance to engage in high level discussion on topics such as managing paid search campaigns, social media optimization and reputation management, carving out a niche for specific travel services in an extremely competitive marketplace,' said Matt McGowan, VP Marketing for Incisive Media which hosts the global SES conference series. 'We're excited to offer such highly specialized expertise to those in the travel space.'

Registration is now open. To register or learn more about SES Travel and other SES events, please visit:

www.SearchEngineStrategies.com/sew/travel07/.