Larkspur Implements Softbrands’ Epitome PMS
JUNE 7, 2007. SoftBrands, Inc. (AMEX: SBN), a global supplier of enterprise application software, today announced that Larkspur Hotels and Restaurants has successfully implemented the SoftBrands Epitome multi-property management system (PMS) at multiple Larkspur hotels in San Francisco's Union Square.
SoftBrands .Net property management system is built on the Microsoft .Net TM Internet framework and provides a highly functional and scaleable system in an Internet native centrally deployed environment (so workstations need only run Internet Explorer TM). Hotels have the option to run all properties off a single, centralized server. Centralizing the application simplifies the hotel's IT infrastructure to a database server, application server and an interface device server making future upgrades simpler and faster and reducing the IT support and security burden at the hotel properties.
"Implementing the Epitome (.NET) PMS as a web-based solution allows our team members to access PMS data from any computer, which is a huge advantage as we have centralized sales and reservations for these hotels" said Todd Maxwell, vice president of technology, Larkspur Hotels and Restaurants. With our hotels being located within four blocks of one another, centrally managing data is a key benefit."
Using a single guest database for these hotels allows Larkspur staff to see guest history at all of its Union Square hotels. This ability helps hotel staff to easily identify guest stay issues and recognize those guests who are loyal to Larkspur hotels when visiting downtown San Francisco. The single database also facilitates customer relationship management (CRM) opportunities, since Larkspur no longer has the issue of duplicate guest records spread out across separate databases at each hotel.
"In addition to application advantages, we are also seeing advantages in IT. We now have two PMS servers - a web server and an application server - to maintain our hotels. The time we used to spend managing separate hotel PMS systems can now be spent maximizing the availability of the multi-property Epitome system, located in our datacenter which has redundant power, internet access and proper cooling systems," said Maxwell.
"Larkspur Hotels was looking for a reliable partner who could provide the sophisticated technology solutions to meet their requirements along with responsive service and support," said Jo Masters, vice president and general manager of the Americas hospitality business. "The SoftBrands Epitome PMS offers the flexibility and features Larkspur needed to effectively manage its Union Square hotels. Our industry-leading 24x7x365 customer support also helps Larkspur receive maximum value from its technology investment."
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