Grupo Posadas Selects Intrasight for RMS
Scottsdale Company Will Help Mexican, Latin American Hotel Chain Gain Deeper Customer Insight
JUNE 5, 2007. Grupo Posadas (Mexican Stock Exchange: POSADASA, POASADASL), one of Mexico's and Latin America's largest hotel chains, has turned to Intrasight of Scottsdale to integrate and manage its various databases and gain deeper customer insight leading to more effective marketing and use of its marketing dollars.
Intrasight, a strategic business partner with some of the world's most recognizable brands, specializes in the development and implementation of customer acquisition, growth and loyalty programs through the effective use of database marketing from its offices in Scottsdale, Greensboro, N.C., Honolulu and Middlesbrough, UK.
Bob Gilbert, executive vice president of Intrasight, said, 'Grupo Posadas has eight brands and almost 18,000 rooms in several countries. They are dynamic and growing. We are proud to have been selected to provide relationship marketing services that will enable Grupo Posadas to fully engage with guests from a better understanding of their needs and wants. Our assignment is to create an 'intelligent' marketing database and the development of a variety of engaging and automated communication initiatives, including inquiry conversions, pre-visit and post-visit programs, all geared to maximize marketing efforts by targeting prospects and guests that are most likely to purchase.'
Javier Barrera, Marketing vice president of Grupo Posadas said, 'Our company was looking for a resource partner that could provide us with multiple skill sets, including the development of data-driven targeted marketing strategies and campaign concepts, the ability to import data and manage our marketing database, and develop personalized and automatically-scheduled communications to our customers and prospects. Over the years, Intrasight has proven itself by designing and implementing a variety of effectively programs for some of the world's leading hospitality companies. They are the perfect partner to help us grow the Grupo Posadas family of brands.
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