Ringhotels Renews Long Standing Relationship with SynXis

German Hotel Chain migrates 135 properties to RedX and Benefits from International Features

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. October 14, 2008

SOUTHLAKE, TX, May 31, 2007. SynXis, the Sabre Holdings business that provides hotel reservation management, distribution and technology services globally, announced today that one of the leading German hotel chains, Ringhotels, has upgraded its 135 members to the RedX Distribution Management System and extended its longstanding partnership with SynXis for three additional years. Ringhotels has used the SynXis CRS as its single distribution platform since 2001 and during that time has seen steady growth including as much as 15% year over year increases in same store GDS transactions. With their recent migration to RedX, Ringhotels has access to powerful features such as sophisticated channel management functionality, numerous direct connects to third party travel sites with the RedX Channel ConnectSM product, dynamic packaging, multi-currency capabilities, a multi-language booking engine and a German language version of the RedX Control Center.

In addition to using RedXfor GDS distribution (under the RX Chain code), Ringhotels uses RedX to distribute their inventory to popular consumer travel sites and to power bookings made through their own website (www.ringhotels.de). Ringhotels also uses Voice Agent, the RedXcall center platform, for their own reservation centers giving the hotel chain a true single image of inventory.

"Our properties are extremely pleased with the move to RedX. Hotel managers have complimented the system's ease of use which enables us to successfully gain more property participation in the electronic channels," said Sibylle Kornexl, director of reservations for Ringhotels. "We are also very excited about the sophisticated dynamic packaging features in RedX. The ability to easily sell additional products and services will result in more revenue per transaction for our hotels. We expect to see even bigger increases in our productivity this year."

"Ringhotels was an early adopter of the SynXis technology and have played an integral part in our global expansion," commented David Meltzer, vice president of sales for SynXis. "To have a customer renew after six years speaks volumes of their confidence in SynXis as a partner for long-term growth. We look forward to their continued success."

"As an international chain it is extremely important to us to have a system that can work in multiple languages for both our property staff who manage the inventory and our guests booking through the various channels," added Kornexl. "SynXis has proven to truly be a global company and ensures that their technology delivers the functionality that is critical to our operations."

Ringhotels is a German hotel association that comprises about 140 charming hotels of the 4 to upper 3-star categories. Ringhotels hosts take pride in pampering their guests with high standards of quality, attentive service and excellent cuisine. "Personal, heartfelt hospitality" best describes the Ringhotels philosophy. Ringhotels' members are convinced that superior quality, a personal touch, intimate atmosphere and traditional hospitality are values that should be carefully cultivated.

SynXis products and services enable hotels to maximize revenue and reduce costs through innovative technology combined with reliable and proven support. RedX, at the solution's core, is a web-based distribution management system that enables property managers to distribute their inventory across all channels easily and efficiently. It provides connectivity to the GDSs, third party travel site and directly to guest via the website booking engine. This fall SynXis will release a new booking engine, Guest ConnectSM, which has been developed after more than a year of market research, customer feedback and usability testing. SynXis also provides complementary services such as Revenue Management consulting, GDS and Travel Agent Marketing Programs and a full service private-label call center.