Capella Hotels and Resorts Teams with Acclaimed Designer Peter Som
Som to Design Attire for New Luxury Hotel Brand Worldwide
ATLANTA, GA, May 21, 2007. One is a legendary hotelier from Europe who has come to define the luxury hospitality experience, the other is one of today's leading young American designers. Together they share an appreciation for the style and confidence expressed by unstudied elegance and relaxed sophistication. Just as Horst Schulze, the former president, COO and vice chairman of The Ritz-Carlton Hotel Company who launched Capella Hotels and Resorts in 2005, has described the need for a new definition of luxury suited to today's guests - so designer Peter Som has brought a fresh point of view to modern American fashion. Today, Capella Hotels and Resorts announced an exclusive partnership with Peter Som, who will design staff attire for the worldwide collection of Capella properties.
Capella Hotels and Resorts has announced plans for hotels in Austria, Germany, Ireland, Mexico, Singapore and the United States, to date, with additional announcements expected in coming months. The first hotels to open in June 2007 will be Schloss Velden, a Capella Hotel in Velden, Austria, and Capella Castlemartyr, in County Cork, Ireland. The brand embodies an uncompromising dedication to personal service, and will allow guests to experience top-tier amenities in unique, intimate settings. Capella is about luxury that is not contrived, for travelers who desire enriching experiences and superb service.
True to the spirit of the Capella brand, attire designed for staff will be unique to each individual property, reflecting the sensibility and culture of the local region.
Owen Dorsey, executive vice president and chief administrative officer of Capella Hotels and Resorts, commented, "Peter Som is an extraordinary talent who understands intuitively the style and personality of our guests." "This partnership will help enable our employees to serve our guests with distinction," Mr. Dorsey continued, "as the dedication and commitment embodied by our service professionals is absolutely central to the Capella brand."
Peter Som added, "With this collaboration I hoped to bring a sense of style and elegance that would contribute to the overall Capella experience. For me it was a perfect match as Capella personifies a luxury lifestyle that is both chic and effortless, elements all present in my own style and designs."
Peter Som grew up in San Francisco, where his parents -both architects- instilled in him the ideals of purity of form, function and composition. Today, Peter continues to draw from these early influences as he designs clothes with a spirit of effortless elegance, luxury and allure.
At Parsons School of Design, Peter Som apprenticed with two of America's most revered designers - Michael Kors and Calvin Klein. After graduating, Peter honed his skills in the design room of the legendary Bill Blass. Peter Som made his stellar debut at Seventh on Sixth in the Bryant Park tents with his Spring 2001 Collection. Since then, his clean, unfettered clothes have been winning accolades from buyers and critics alike. Cathy Horyn of The New York Times identified Peter as "one of the best young designers working today." In response to Peter Som's most recent Spring 2007 collection, Vogue's Andre Leon Talley commented "it became emphatically clear that he has moved to the head of his generational class. Magna cum laude, in fact."
Peter's following includes a new generation of stylish and social women, among them Princess Olga of Greece, Marina Rust, Plum Sykes and Lauren Dupont. Celebrity fans include: Natalie Portman, Emmy Rossum, Mandy Moore, Amanda Peet and Scarlett Johansson.
Capella Hotels and Resorts serves today's top-tier travelers and residential property owners and is setting a new standard in the hospitality industry. Capella promises the unique benefits of the finest boutique hotels, including superb architecture and interior design, privacy, individualised service and attention to detail - combined with the amenities and activities of the world's great luxury hotels and resorts. Capella, led by founder Horst Schulze, is a brand focused on customer choice, and offers choices that no other hotel company in the world can match. Capella is opening world-class properties in gateway cities and high-profile resort destinations around the world, including: Capella Telluride (Telluride, Colorado); Capella Singapore (Sentosa Island, Singapore); Breidenbacher Hof, a Capella Hotel (D"usseldorf, Germany); Capella Pedregal (Cabo San Lucas, Mexico); Capella Castlemartyr (Cork, Ireland); Capella Dunboy Castle (Castletownbere, Ireland); and Schloss Velden, a Capella Hotel (Velden, Austria). Learn more at www.capellahotels.com
CONTACT:Capella Hotels and Resorts
Burns Patterson/ Trish Nugent
Middleton & Gendron, Inc
(212) 980-9193/ (212) 284-9935
Peter Som
Hallie Chrisman
(212) 221-5991
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
