Leading Hotels of the World. Announces Winners of 2007 Chairman's Awards

World’s Leader in Luxury Travel Honors Marketing Creativity Among Its Members

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. October 14, 2008

NEW YORK, NY, May 23, 2007. The winners of the 2007 Chairman's Awards were announced recently during the Worldwide Sales & Marketing Conference of The Leading Hotels of the World, held in Stockholm, Sweden. This annual event brings together the top marketing specialists from more than 430 of the world's finest hotels, resorts and spas.

First presented in 2001, and co-sponsored by Departures Magazine, the Chairman's Awards were established to recognize the outstanding advertising, public relations and direct-mail or e-mail campaigns developed by members of The Leading Hotels of the World. From the many entries received, three finalists in each category are chosen by a panel of experts in the specific fields, based in New York. The ultimate recipients of the awards, who won prizes from both The Leading Hotels of the World, Ltd. and Departures Magazine, were then determined by votes cast by attendees at the Conference.

Winners of this year's awards were:

Advertising Campaign

Taj Exotica Resort & Spa, Maldives and Mauritius

For effectiveness and visual appeal in conveying the bespoke experiences, pampering, dining options and holistic spa services offered by these two resorts in a print campaign.

Public Relations Campaign

Pezula Resort Hotel & Spa, Knysna, South Africa

For originality of approach in generating greater awareness of the resort among high net worth travelers from the UK, United States and Europe, and the scope of press coverage achieved.

E-mail Marketing Campaign

Langham Hotels International

For creativity and impact of an e-mail campaign to inform travel agents of LHIs new GDS code launch and to reinforce the Langham brand in the travel consultant market.

Commenting on the awards, Marshall Calder, senior vice president of marketing for The Leading Hotels of the World, Ltd., said, "As the largest global luxury hotel brand, we have among our members an extraordinarily knowledgeable group of marketing professionals. Sharing their insights and expertise with their colleagues during this conference enables all of us to benefit from this impressive pool of talent."

The Leading Hotels of the World, Ltd. is the prestigious luxury hospitality organization representing more than 430 of the world's finest hotels, resorts and spas, and is the operator of www.lhw.com - the online source for your luxury lifestyle. As the largest international luxury hotel brand, the firm maintains offices in 24 major markets across the globe.

Since 1928, the company's reputation for excellence derives from the exacting levels of quality it demands of its members, each of which must pass a rigorous, anonymous inspection covering 1,500 separate criteria.

High resolution images of member hotels are available for downloading at www.lhw.com/press. For reservations and information, visit www.lhw.com or telephone toll-free from the USA, Canada, Puerto Rico and the US Virgin Islands, (800) 223-6800.

Contact: Karen Preston, Public Relations Manager

Tel: (212) 515-5631

E-mail: [email protected]