LRA Worldwide CEO Rob Rush Leads Customer Experience Panel at the 2005 North American Conference on

Executives from the NBA, Hard Rock and W Hotels to Participate

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. October 14, 2008

HORSHAM, PA, September 20, 2005. The CEO of LRA Worldwide, Rob Rush, will moderate a panel titled "What's Your Story? Aligning your Organization's Customer Strategy from the Executive Suite to the Street" at the 2005 North American Conference on Customer Management (NACCM). The Conference will be held at the Orlando World Center Marriott from October 16th - 18th. Rush's panel presentation will feature executives from such iconic brands as W Hotels, Hard Rock, the National Basketball Association and the Preferred Hotel Group discussing their respective efforts and the challenges inherent in trying to create an enterprise-wide focus on the customer.

Rush will conduct his panel on Day Two of the conference - Monday, October 17th - from 4:00 - 4:45 PM as part of the Customer Service Management learning track. This marks the second consecutive year that Rush and LRA Worldwide have been invited to participate in this conference, which offers a comprehensive look at "best-in-class" customer management strategies for its attendees. LRA, a leading consulting, training and research firm specializing in Customer Experience Management (CEM), is a natural fit for the NACCM, the premier management event for executives in a position to influence organizational customer strategy and/or philosophy. At last year's conference, more than 1,200 business leaders attended from such prominent companies as Abbott Labs, Albertsons, Microsoft, Best Buy, Capital One, GlaxoSmithKline, Wachovia and Aspen Skiing Company.

"We continue to reap the benefits from our participation in last year's conference, so we are happy to play a role in the 2005 version as well," explained Rush. "The presenters on my panel represent some of the most exciting companies and brands in the world, each of whom have put a great deal of thought behind how best to serve their respective customers. Each of the panel participants are at various stages in the life cycle of that process, and their insight and interaction should be very compelling for conference attendees. I'm looking forward to it myself."

"Rob has put together a very intriguing panel - people are very excited about it," said Jenny Fenig, the NACCM conference producer. "The opportunity to hear executives representing some of the most powerful brands in entertainment, hospitality and sports in an informal and interactive forum is a hallmark of this conference and Rob and LRA have certainly brought a great deal of excitement to the proceedings both this year and last."

At the 2004 conference, Rush moderated a panel with the theme of "Iconic Sports Brands" that included executives from Stowe Mountain Resort, the Indianapolis Motor Speedway, Churchill Downs Incorporated and the PGA TOUR.

Aside from those participating in Rush's panel, the NACCM has assembled an impressive of array of presenters and speakers for the conference attendees, including representatives from BMW, Xerox and Southwest Airlines, and such noted inspirational speakers/leadership gurus as Rudy Giuliani and Tony Robbins. The NACCM is currently open for registration and group rates are available; for more information on registration, you can reach the conference sponsors by phone (+1.888.670.8200), e-mail ([email protected]) or web (www.iirusa.com/ecsw-12).