Intrasight Offers Free Return On Investment Calculator
Nation's Travel Industry Leader Invents ROIculator to Help Hoteliers Improve Strategic
MAY 3, 2007. Intrasight, the most widely used provider of relationship marketing services in the travel and hospitality industry, today announced the introduction of a free marketing tool designed for executives in the resort and hotel industry that allows them the ability to improve their strategic planning process.
The new and innovative calculator - dubbed the ROIculator(sm) - provides upscale hotel and resort marketing executives with a quick estimate of incremental revenue anticipated from implementing a specific relationship marketing initiative. The ROIculator is available and can be accessed at www.intrasightmarketing.com/rmc.
Bob Gilbert, executive vice president of Intrasight, said, 'Following a recent speech at the HSMAI Resort Marketing Conference, I noticed that many hoteliers were challenged with framing up an ROI pro forma for relationship marketing initiatives. When I returned from the conference, I communicated this observation to our team, which prompted us to create this easy-to-use planning tool for hotel and resort executives.'
Intrasight's ROIculator(sm) instantly displays return on investment based upon the specific criteria of a resort set against a series of automated marketing programs that include email and/or direct mail.
For example, an individual resort or hotel chain can input its number of rooms, average length of stay and average daily rate (ADR), among other variables, and calculate the potential 'lift' in revenues that it might receive by implementing one or more guest marketing programs that are triggered by bookings and stays.
Gilbert added, 'Today, marketing demands accuracy and speed. The ability to quickly see an ROI estimate speaks for itself.'
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
