Palmer Announces New Brand With New Bangkok Hotel

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. October 14, 2008

FEBRUARY 26, 2008. Palmer Hospitality Group, a specialty global management, development and marketing resource company serving independent boutique hotels, announces the creation of an exciting, new brand in Asia - SILQ Hotels. The first of the SILQ properties is slated to open this fall in Bangkok. Another hotel is in development in Bali. The common thread for SILQ properties is privacy, exclusivity, and indulgent five-star service levels with a sophisticated, edgy delivery.

Functioning as a superior resource for boutique hotels, Palmer Hospitality Group is a full-service management and marketing company. In addition to management of properties in their entirety, Palmer also offers hospitality industry consulting services on an a la carte basis. "By offering specific consulting services, we are able to meet the daily needs of the small boutique hotelier who cannot afford the luxury of a comprehensive on-site administrative team. Our corps of specialized experts has years of experience in the boutique hotel field," said Lesley Carey, President of Palmer Hospitality Group. "We offer the added plus of marketing and distribution."

In addition, Palmer clients are given the opportunity to choose from a menu of specialized services according to their needs. Consulting programs are offered in many arenas, some of which include the following:

-- Budgeting - Pre-Opening

-- Design and Brand Development - Project Management

-- General Management - Purchasing

-- Human Resources - Revenue Management

-- Marketing - Technology

"Our goal is to meet the needs of our boutique hotel clients whether they opt for full-service management company or utilize our specialized services," said Carey. "The SILQ brand is an example of our combined management and marketing capabilities."