Rate Tiger Announces Market First
New Integrated Channel Management
MAY 15, 2008. Rate Tiger announces new product innovations in online revenue and distribution management technology
Colonia, New Jersey - Rate Tiger has launched its ground breaking integrated channel management product today, which enables hoteliers to simplify online sales strategies. It is the only product of its type on the market.
RTChannelManager Plus integrates Rate Tiger's market leading revenue management products, RTShopper and RTAllocator, into a single screen. This allows hoteliers to see competitor rate information while fixing and updating their own room rates and availabilities.
Hoteliers can now manage rooms and rates across online channels without having to spend valuable time assessing competitors' rates and understanding their market positioning.
The new product offers hotels greater flexibility and visibility when allocating rooms and setting rates to third party distribution channels, helping them gain a greater competitive edge online.
"It is essential that hospitality technologies move with the times; hoteliers have more to deal with now than five years ago," says Andrew Morsi, CEO & Founder of Rate Tiger. "Combining RTShopper and RTAllocator into one product was a logical step. With RTChannelManager Plus, users can view, analyze and update rates and availability of their property benchmarking competition in the same screen, a real channel management tool."
"Hoteliers are faced with more travel websites, more competition and more channel commitments. They are also dealing with an increase in online bookings and far higher expectations from patrons. All this means hoteliers need to streamline their business," continues Morsi.
"Marketing room availability has for a long time been a guessing game for hoteliers", adds Sascha Hausmann, Chief Operating Officer at Rate Tiger. "People are more confident in booking their travels online through web booking engines and agencies. Now the hospitality industry must update its position in the market."
The product was unveiled at the last World Travel Market.
Rate Tiger believes hoteliers need to act smart to stay ahead of the game; this technology will help rates and inventory sales remain flexible and manageable.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
