VISTA Delivering Double Internet Reservations
JULY 9, 2008. At the recent 2008 VISTA Hospitality Solutions annual conference held here, Kelly Harvel, executive vice president, reported on reservation performance for the brand. Year to date, reservations delivery performance has more than doubled over 2007. The average booking rate across the brand is up $6.73 to $59.49 and 22% of all business generated to Vista hotels came via the brand's website, www.vistarez.com. The average booking rate driven through the company website is $66.66, year to date.
The toll free reservation number (866-21-VISTA) is generating 8% of over all reservations at a $63.15 rate. Combined, both avenues represent 30% of reservations and 31% of reservation revenue to VISTA hotels.
"These great numbers we are experiencing are a result of a daily determined focus by our central -reservations agents and our E-marketing team using the latest technology and systems available," Harvel said. "Without either of these pieces to the puzzle our success would be dramatically different.
"Publicly, we have guaranteed our reservation performance to our hotels and I am proud to report that we are exceeding our promise," he added. "This is just the beginning of greater things to come for us. Because of our ability to quickly adapt to changes in technology and the market, we are able to generate revenues to our hotels in contemporary and non-traditional ways. Our Apex Hour Glass Marketing combined with our Operation Support Director program, continues to be a winning formula for our hotels and our mid-tier brand."
For more information on VISTA(R) Hospitality Solutions and the VISTA(R) Inn or VISTA(R) Inn & Suites brand, visit www.vistarez.com.
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