Coral & Hilton Disolve Agreement
NOVEMBER 1, 2006. Coral Hotels and Hilton Hotels dissolve their agreement to develop the Coral by Hilton brand. The decision, reached by mutual agreement, is effective Oct. 31, 2006.
'This de-branding stems from a mutually agreed and amicable decision,' states Simon Suarez, executive vice president of Coral Hotels & Resorts. 'The superior infrastructure and unique characteristics of Coral Hotels & Resorts guarantee seamless branding without starting from zero. Under the new structure, guests will continue to enjoy four exciting all-inclusive resorts with a wide variety of activities and accommodations to please any discerning traveler.'
'Hilton has enjoyed a successful three year relationship with Coral Hotels & Resorts. This mutual decision is a result of our companies pursuing new direction and focus for development opportunities,' said Matthew J. Hart, president and chief operating officer, Hilton Hotels Corporation.
Coral's four existing all-inclusive resorts in the Dominican Republic will no longer operate under the Coral by Hilton brand as of Oct. 31, 2006 and will revert back to the Coral Hotels & Resorts brand. All existing reservations will be honored by all four hotels. For further information guests should call 1-800-863-9281 or visit coralhotels.com
Since 1996, Coral Hotels & Resorts has operated in the Dominican Republic, and will continue to do so under that banner. Following the de-branding process from Hilton, Coral Hotels & Resorts will soon launch a comprehensive marketing campaign, and will continue to sell through all existing distribution channels, including tour operators, travel agencies, electronic media and direct-consumers.
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