Hyatt Launches Global Campaign
NOVEMBER 3, 2008. Hyatt Hotels & Resorts is launching a global advertising campaign designed to communicate the message of authentic hospitality at the heart of its brand positioning and to differentiate the Hyatt guest experience from other hotels.
Created by BBDO New York, the campaign features moments of anticipation, generosity and enjoyment at Hyatt properties throughout the world and introduces the phrase, 'You're more than welcome,' to express the essence of the Hyatt experience.
'Across the world, across our brands, and in every segment we serve, the people of Hyatt are dedicated to providing a kind of hospitality that exceeds travelers' expectations,' said Amy Curtis-McIntyre, Senior Vice President Brand Communications. 'This campaign expresses the emotion involved in that commitment and the simple phrase 'you're more than welcome' sums up how we want every guest to feel when they stay with us.'
The campaign kicks off with a 60-second television commercial that will debut in North America on Sunday, November 2, on NBC and will air on highly-rated network and cable prime time programming, as well as on-line throughout November. Internationally the commercial will appear in multiple languages and run on BBC World, CNN, ESPN, Discovery, Euronews and Eurosport. Filming for the ad, which features actual Hyatt employees as well as local talent, was done in multiple destinations, including Hyatt Regency Monterey and Highlands Inn in California, Grand Hyatt Bali, Grand Hyatt Shanghai, Hyatt on the Bund, Park Hyatt Shanghai, Grand Hyatt Hong Kong and Hyatt Regency Jersey City.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
