Best Western Enhances "Knock Knock" Desktop Tool
PHOENIX, AZ, December 4, 2008. Travelers can now monitor the status of their upcoming flights and countdown the days before their upcoming vacation as part of the enhanced "Knock Knock" desktop travel tool launched by Best Western International. The tool brings deals to travelers' desktops and helps them efficiently book and plan travel.
Best Western is kicking off these enhancements today with a game that gives consumers the chance to win thousands of dollars' worth of prizes.
"We continue to introduce applications and tools that deliver convenience and value to our guests," said Dorothy Dowling, Best Western's senior vice president of marketing and sales. "We were proud to be the first hotel chain to introduce a desktop product for our guests' personal computers. Through these enhancements, we are maintaining the standard of innovation that we started when we introduced Knock Knock."
To reward those who download Knock Knock, Best Western is launching a special "Your Rewards Are Knocking" game that runs through January 2, 2009. Those who visit the game at www.bestwestern.com receive a virtual Best Western key to three suitcases, with the chance to instantly win a $150 gift card, which can be redeemed for free room nights, gas, music, electronics, etc. One lucky winner will receive a grand prize of more than $4,000 worth of gift cards.
Other new enhancements to the Knock Knock tool include a seven-day weather forecast for planned travel destinations and a live update on their Best Western Rewards loyalty program status.
Easily installed on any computer, Knock Knock was introduced last year to provide travelers the added convenience of reserving hotel rooms, receiving special offers and retrieving information on Best Western's loyalty program, Best Western Rewards- all from one location. Knock Knock can be downloaded at www.bestwestern.com/knockknock.
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