Utah Stands Tall at WTM's Captains of Industry Lunch

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. October 14, 2008

LONDON, UK, October 18, 2005. The Utah Office of Tourism is to sponsor London's World Travel Market's prestigious Captains of Industry Lunch on the opening day, Monday 14 November. The invitation-only lunch, attended by 200 senior management executives, representing every sector of the industry, coincides with Utah's major new brand launch.

Fiona Jeffery, Group Exhibition Director, World Travel Market said she was delighted that the sponsorship was to play an important role in an ambitious new campaign to promote Utah to the global industry. "The State has so much to offer visitors such as scenic national parks, premiere ski resorts, rich cultural attractions, and much more," she said. "We are most grateful to Utah for their support at this important event."

Leigh von der Esch, Director of the Utah Office of Tourism said "The Utah Office of Tourism is at WTM this year to re-commit to the UK market and announce the State's exciting and dynamic Brand Development plans. We could think of no better event than the high profile Captains of Industry lunch to begin our campaign."

The lunch is in aid of Just a Drop, the international water-aid charity started by World Travel Market eight years ago.