Bushmans Kloof Flips Switch For Earth Hour

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. March 18, 2009

MARCH 18, 2009 - Bushmans Kloof Wilderness Reserve and Retreat in the Cederberg will take a stand against global warming on Saturday, March 28, in a show of support for the World Wildlife Fund's (WWF) Earth Hour 2009 global initiative.

Responding to the unified call for action on climate change, Bushmans Kloof will 'power down' at 20h30 (SA time), together with over 500 cities in 75 countries that have already signed up to take part in the 60 minute global 'lights out' campaign.

Guests at Bushmans Kloof will become part of this global effort as they are seated at Embers, an extraordinary open-air dining venue on the reserve, where a candle-lit dinner will be served. At 20h30 all electric lights will be turned off at the lodge and only a blanket of stars in a velvety African night sky will illuminate the surrounding wilderness.

Renowned for its authentic wilderness experience, this luxury ecological oasis is equally recognized as an unequivocal conservation success story. Its entire operation is based on sound environmental conservation practices, and the reserve was awarded the Relais & Ch^ateaux Environment Trophy 2007 in recognition of its exceptional environmental and conservation projects.

Jill Wagner, Sales and Marketing Manager from Bushmans Kloof, says: 'Climate change not only poses the gravest threat to the continued survival of every human being on the planet, but also to our planetary wildlife resources. We do believe it is our responsibility to take action, by backing this vital WWF initiative, and are proud to join the platform of support for this global challenge.'

Bushmans Kloof bases its entire business ethos on preserving the magnificent natural environment within which it rests, while providing the top end of the tourism market with an exclusive wilderness experience. Here, the ethos extends to a broad environmental plan, designed to forge an ecological footprint that extends well beyond its borders to benefit many generations to come.

About Bushmans Kloof

Less than three hours drive from Cape Town, Bushmans Kloof is a 7500 hectare, luxury ecological oasis offering an authentic wilderness experience. Located at the foothills of the breathtaking Cederberg Mountains, majestic views, invigorating outdoor activities, luxurious accommodation, award-winning cuisine and soothing spa treatments combine to create an unforgettable wilderness adventure. Winner of the Relais & Chateaux Environment Trophy 2007, this renowned property is a sanctuary for many indigenous plants, animals and birds, including the endangered Cape mountain zebra. A South African Natural Heritage site, daily activities include rock art walks to some of the more than 130 rock art sites that are found in the reserve, as well as evening game drives with sunset drinks and snacks served in the reserve. www.bushmanskloof.co.za Reservations Tel: +27 (0) 21 685 2598 [email protected]

About Earth Hour

Earth Hour aims to reach more than 1 billion people in 1000 cities around the world, and is anticipated to be one of the greatest social movements the world has ever witnessed. The purpose of this global effort is to save the earth by inviting communities, businesses and governments to switch off their lights for one hour on 28 March. The awareness raised will enable organizers to demand that world leaders pay attention and take serious action to deal with this threat. Furthermore, the goal is to gather 1 million signatures for a petition which will be handed to the United Nations Global Climate Change Conference in Copenhagen at the end of 2009. The objective of the Copenhagen meeting is to agree on a new global climate deal to replace the Kyoto Protocol that expires in 2012. www.earthhour.org