Stein Hotels Rebranded as Franklyn

Michael Sagild Named CEO

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. March 31, 2009

NEW YORK, NY, March 31, 2009 - Stein Hotels and Resorts, the pan-European specialist in small luxury lifestyle hotels, has rebranded as Franklyn Hotels and Resorts and now extends the collection on to a global stage by establishing a presence in Asia by 2010, with an initial expansion into Singapore, China, Indonesia and Thailand. This has followed KOP Group's recent investment in Stein Management Company International, parent company of Franklyn Hotels and Resorts, and the subsequent appointment of Michael Sagild to the position of Chief Executive Officer.

Franklyn Hotels and Resorts is a unique, pioneering brand of luxury boutique hotels delivering individual luxury to guests seeking an alternative to large, chain-operated hotels. The portfolio focuses on iconic, emblematic properties situated in urban centers as well as areas of great natural settings.

These objectives will be achieved in alignment with key partner KOP Group, a diversified real estate and private equity company, who themselves have created waves in the real estate industry in Singapore with their bold vision and exciting projects. KOP Group, through its subsidiary, KOP Hotels and Resorts, will use its fund to invest in hotel projects and acquisition.

CEO Michael Sagild says "our key focus with Franklyn is on strategic growth with a global rather than Eurocentric outlook. Through harnessing the strong fundamental work of Franklyn's portfolio and philosophy, we will roll-out a unique, pioneering brand of luxury boutique hotels onto a wider geographic platform - achieved alongside KOP Group. While developing luxury living to new levels of excellence, Franklyn will become an established brand in Asia. Within two years, our guests will be able to enjoy this exceptional level of service and quality in Asia, be it during their stay in Franklyn Hotels and Resorts, or when dining at a Franklyn Restaurant."

Why Franklyn?

Following intensive research, the company's name was subsequently developed with "Franklyn" offering a polysyllabic moniker that positions itself alongside other world-class hotel brands such as Morgans, Aman, COMO and Starwood. Franklyn is a bi-syllabic name, consisting of a free morpheme, "Frank," and a suffix, "lyn," and enjoys a rich cultural heritage through its etymology. The historical resonance of the name itself alludes to the notion of classicism - with the classic and contemporary forming core brand values of the company - and it also conjures warm associations of American hospitality. The etymology (the roots and history of words) of Franklyn derives from a broad range of positive concepts: it carries the meaning of a frank or seal, it also denotes sincerity, authenticity and honor. The Franklyn brand will act as a seal of approval, guaranteeing a level of quality and luxury, whether it be in a Franklyn Hotel, Resort, Restaurant or Spa.

Etymology of Franklyn/Frank:

Frank: direct and unreserved, straightforward.

Sincere: Ernest and unpretentious.

Honorable: entitled to honour and respect. Adhering to ethical principles.

Genuine: being unique or authentic.

Michael Sagild Named Chief Executive Officer

Michael Sagild was appointed Chief Executive Officer for Stein Management Company International in November 2008, following the start of KOP Capital's partnership with Stein. Based in the Barcelona corporate head office, Sagild is responsible for overseeing Stein's collection of 13 5-star hotels in Europe. Recent portfolio expansion includes the 221 million euro Finca Cortesin development in Andalucia, Spain.

Sagild's key focus for Stein is on strategic growth with a global rather than Eurocentric outlook. Creative deal structuring, global sales and marketing as well as asset enhancements and renovation of the existing portfolio, in addition to hotel design direction equally form part of his responsibility.