SYNXIS to Provide REDX for Mandarin Oriental Group
SOUTHLAKE, TX, 6 April, 2009 - SynXis, the Sabre Holdings business that provides hotel distribution and Internet marketing services globally, announced today that Mandarin Oriental Hotel Group, one of the most prestigious luxury hotel groups in the world, has switched their current hotel portfolio to the RedX Distribution Management System for distribution across all channels.
Since 2000, SynXis has provided Mandarin Oriental hotels with a customized booking engine service, which includes a wide range of merchandising features to ensure high conversion rates. Using SynXis' RedX for distribution to all channels now allows the Group to connect to travel agents, via the global distribution systems (GDS), consumers, who book through online travel sites and the SynXis global call center service, which is available in 12 languages.
"We have been impressed with the steady growth of SynXis and the investment they continue to make in their products and people each year," said Michael Hobson, chief marketing officer for Mandarin Oriental Hotel Group. "We look forward to broadening our relationship with SynXis and to benefiting from their expertise across all distribution channels."
SynXis provides Mandarin Oriental with the appropriate tools to enable their sophisticated revenue management strategy. In addition, The Group will also benefit from Property Connect which seamlessly integrates RedX to the Springer-Miller property management system allowing for a single-image of inventory and the ability to achieve parity across all channels.
"SynXis is quickly becoming the distribution partner of choice for the major chains in Asia Pacific and we are delighted that Mandarin Oriental Hotel Group has selected us to handle all distribution channels," said Patrick Andres, managing director for SynXis Asia Pacific.
Asia Pacific continues to be the fastest growing region for SynXis - increasing its business there by over 500 percent from 2007 to 2008. To accommodate this growth SynXis has expanded its presence in the area by increasing its sales, account management and support teams and has opened offices in Hong Kong, Japan and Singapore. In 2009, SynXis plans to establish a direct presence in Australia and India.
**To receive a copy of this announcement in Japanese or Chinese, please contact [email protected].
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