Nordic Hotels Selects ZDirect to Drive eCRM Initiatives
STOCKHOLM, Sweden April 7, 2009 - The prestigious hospitality group, Nordic Hotels, a member of The Design Hotels Group (www.nordiclighthotel.com), recently selected ZMail by ZDirect, Inc. as its new eCRM platform to manage its electronic marketing initiatives worldwide.
The hotel group portfolio comprises Nordic Light Hotel, Nordic Sea Hotel with the Absolute Icebar Stockholm, Nordic Blue Hotel & also Seglarhotellet Sandhamn & Hotel Skansen Stockholm. Using its ZMailTM platform, which interfaces with Nordic Hotels' property management system, ZDirect delivers.
Fredrik Larsson, Director of Sales & Marketing: "We saw the need for a better way to communicate with our guests and ZMail is the perfect tool for us. The totally integrated solution with all the information on our guest stored in the PMS, without having to deal with several databases, was a need for our business. We strive to be one of the most innovative players in the market and ZMail will help us on the way.
Hayes Thomas, CEO for ZDirect, announced, "We are excited about our new partnership with Nordic Hotels. Creating an innovative and differentiated customer experience is becoming increasingly critical for hotels and resorts looking to grow in today's competitive market. ZDirect has a history of successfully providing custom eCRM solutions for its global client base and we look forward to achieving the same success with this prominent hotel group.
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