Carlson's Country Inns Launches National Campaign with OLSON
MINNEAPOLIS, MN, May 4, 2009 - Country Inns & Suites By CarlsonSM today announced the launch of a comprehensive television, mobile, print and online campaign developed by OLSON.
The holistic brand campaign, with the tagline "I love this Country," is a defining moment for Country Inns & Suites and its agency, showcasing the first work for the client since OLSON won the account in late 2008.
"We operate in a highly competitive market where much of the hospitality advertising seems interchangeable, so it's crucial that we communicate the unique experience the brand offers in this new campaign," said Aurora Toth, vice president of marketing for Country Inns & Suites By Carlson. "Our collaboration with OLSON resulted in advertising that is a true reflection of the experience our guests enjoy at Country Inns & Suites."
"It's a rare moment when something as special as Country Inns & Suites comes along," says Tom Fugleberg, executive creative director, OLSON. "They're doing so many things to create a truly differentiating 'Country' experience. It's no wonder you feel such a shared pride and passion when speaking with the brand team, franchisees, employees and guests. Our job is to tap into the magic that Country Inns & Suites has worked so hard to create, and produce something far more powerful than just great advertising -advocacy."
Two 30-second spots are running on network TV, during shows including American Idol, Oprah, Good Morning America and The Today Show, as well as on Food Network, HGTV and on TiVo, allowing customers to interact with the spots and request more information about Country Inns & Suites. The first spot, "Ted," is targeted at women business travelers, the second, "Family Bonding," reaches out to families, particularly moms, who typically make family travel decisions.
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