Lodging Interactive Releases Social Media Benchmark
Report - Free Report Subscription for Hotels
MAY 4, 2009 - Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry announced the launch of its Chatter Guard Monitor Reportsm, an industry-wide social media benchmarking report. The Chatter Guard Monitor Report provides monthly marketing intelligence that reports social media trends broken down by hotel segment and service attribute.
The first hospitality industry report of its kind, the Chatter Guard Monitor Report enables hotels to benchmark their own Chatter Guard attribute scores against their industry peers and competitors.
"With hundreds of hotels subscribing to our Chatter Guard Social Media Monitoring Service, we are able to collect very important social media data related to consumer satisfaction and user generated content. We manually review all comments and assign a scoring value to each service attribute comment. For example if a guest review states a very poor dining experience at a property, we would score the dining comment as a 1 for 'poor' on a scale of 1 for poor to 5 being 'fantastic'. Our client dashboard enables hotels to view their ongoing scoring broken out by service attributes. Now, imagine if this same scoring methodology was available by each hotel market segment...well now it is with the Chatter Guard Monitor Report," stated DJ Vallauri, Founder and President of Lodging Interactive.
The Chatter Guard Monitor Report segments service attribute data according to J.D. Power and Associates' hotel segmentation criteria, which segments hotel properties according to the categories of Luxury, Upscale, Mid-Scale Full Service, Mid-Scale Limited Service, Economy/Budget, and Extended Stay. This analytical overview identifies the service attributes in each hotel segment and whether or not they have increased or declined in the perception of previous guests based on their review scores.
To receive your free copy of the Chatter Guard Monitor Report visit www.LodgingInteractive.com and subscribe to the Lodging Interactive newsletter. The Chatter Guard Monitor Report is published monthly and delivered free via email to subscribers by the fifth business day.
For additional information on how your hotel can sign up for the Chatter Guard Social Media Monitoring Service, please visit www.ChatterGuard.com and contact Richard Walsh, Vice President, Business Development at rjwalsh@lodginginteractive.com or phone Richard at 877-291-4411.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
