The Lanesborough in London Selects priZem Inc.

Budget Intelligence as Budgeting and Forecasting Application

. October 14, 2008

NEW YORK, NY, November 16, 2006. priZem inc., a provider of hospitality budget/forecast, daily revenue, labor and asset portfolio management software solutions, is pleased to announce that The Lanesborough, a European landmark of The St Regis Collection, has chosen to standardize its budgeting and forecasting process by using the priZem's database budgeting/forecasting solution instead of its current process.

"Budget Intelligence will provide us with the opportunity to capitalize on the benefits of a true web based, database application where we can involve all the management team to prepare the annual budget and monthly forecasts. With Budget Intelligence, we will be updating our next year budget database at the end of each month by simply uploading a monthly trial balance. Also as our forecast will be located in the same database, it will allow us to track forecast accuracy," stated Sue Bahia, Director of Finance at The Lanesborough. "Not only will be saving processing time; but, we will be becoming more efficient."

We are pleased that The Lanesborough has selected Budget Intelligence as its budgeting and forecasting standard," stated Paul West, President and CEO of priZem. "Our reliable web based, database, application that was developed by hotel financial operators for the hospitality industry, accommodates any brand or property size and initiates a process that can help hotel management to spend more time analyzing the data instead of manually keying numbers or re-entering historical data."

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