Barcel'o Hotels & Resorts Acquires the La Jolla de Mismaloya Hotel in Puerto Vallarta, Mexico for $3
PUERTO VALLARTA, Mexico, November 2, 2005. Barcel'o Hotels & Resorts has invested 31 million dollars in the purchase of the prestigious La Jolla de Mismaloya hotel, an exclusive 5-star establishment with 303 suites, set in a magnificent location in Puerto Vallarta, Mexico.
This luxury hotel, which will now commence trading as the Barcel'o La Jolla de Mismaloya, was built in 1989 on the site of the sets used by John Huston in 1963 to film one of his most famous films: "The Night of the Iguana". The movie, starring Ava Gardner and Richard Burton , launched onto the world stage a new destination, hitherto almost unknown: Puerto Vallarta. These days the town has become one of Mexico's most famous tourist resorts, every year welcoming more than 2 million visitors.
With this deal, it is the intention of Barcel'o Hotels & Resorts to consolidate its presence in Mexico, placing the country third in its list in terms of hotels in operation, behind only Spain and the United States. It will also serve to strengthen its offer for the luxury end of the American market with the aim of positioning the Barcel'o brand at the top end of this niche.
With the purchase of the La Jolla de Mismaloya, and the opening before the year is out of the Barcel'o Maya Colonial and Barcel'o Maya Tropical, both on the Riviera Maya, the Mallorca-based chain brings to 11 the number of hotels which it operates in Mexico. It also represents the addition of a new destination, Puerto Vallarta, to those it currently offers in the country, Canc'un; Riviera Maya; Ixtapa; Huatulco; Cuernavaca and Aguascalientes.
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