New Brand Launched at WTM
LONDON, UK, November, 2005. John Keells, Sri Lanka's largest Hotel Group, has unveiled its new brand, Cinnamon Hotels and Resorts at the World Travel Market offering an 'affordably indulgent experience for people of all ages'.
Cinnamon Hotels and Resorts is the culmination of a $1 million brand research and discovery program and a large scale refurbishment plan, which consolidates a portfolio of city and resort properties. Initial focus will be on Sri Lanka and the Maldives with expansion across South Asia and the Gulf by 2010 with an additional 20 hotels. Once completed, it is expected that Cinnamon Hotels and Resorts will be on par with some of the world's best hotels and a leader in Asia.
Designed to encompass all the attributes of a prestigious hospitality group, the Cinnamon brand will be synonymous with luxury, comfort, creativity and discovery and encapsulate world-renowned Sri Lankan hospitality.
This will be achieved by providing Comfort through consistent hospitality standards overlaid with simple treats and sincere surprises, Creativity to inspire ideas that add colour to life and Discovery, which comes from the distinct personality of each property in terms of the array of activities available.
Mr. Rohan Karr, Executive Vice President, JKH & CEO of Cinnamon Hotels & Resorts explains, "The vision behind this re-branding process is to build an upscale brand, quality driven with high service standards. All our Hotels and Resorts will be upgraded and these superior products will embody the Cinnamon brand personality and help lure the high spending, discerning traveller. Ultimately it is expected that Cinnamon Hotels and Resorts will offer a truly differentiated experience to compete with some of the region's best hotels."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
