WTTC to Produce Customized Report for Namibia

. October 14, 2008

LONDON, UK, January 30, 2006. The World Travel & Tourism Council (WTTC) today announced that it will produce a customized Tourism Satellite Account and Country Report for Namibia.

Commissioned by the Namibian Government through the Namibia Tourism Board and due for completion in mid-2006, the report will combine a full economic analysis of Namibia's Travel & Tourism, carried out by research partners Oxford Economic Forecasting, with an in-depth analysis of the country's Travel & Tourism policy situation and finally present a series of recommendations to help Namibia achieve its full potential for Travel & Tourism.

Jean-Claude Baumgarten, WTTC President said "We are honoured that Namibia has approached us to build a customized TSA. The TSA is a vital tool not only to provide quantitative data on Travel & Tourism's impact throughout the economy but also to highlight the industry's potential to government, investors and the media. With specific policy recommendations on how this potential can be achieved, the Country Report can serve as a launch pad for Namibia's Travel & Tourism."

Gideon Shilongo, CEO of Namibia Tourism Board said "Travel & Tourism is one of the most important industry sectors in Namibia. We need a TSA in order to quantify its impact and to help us design and implement our short and long term strategies for the industry. WTTC has some 15 years experience in building TSAs and OEF is one of the most respected economic research teams in the world and we are delighted to be working with them to achieve this goal."

Mr Shilongo also thanked the sponsors of the report, which include ComMark Trust SA, the Finnish Government through the Embassy of Finland in Namibia, Air Namibia and other Namibian partners such as Leading Lodges and Wilderness Safaris.

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